Writing Persuasive Messages Can Be So Much Like Parenting

I’ve recently received this article and I must say that I agree with its analogy of copywriting. It gave quite a good comparison between how we do things in our blog sites and how we parent our kids. Being a parent myself, I agree that there’s quite a lot of similarities between parenting and copywriting. Kids in general never fail to amuse and amaze me with their wits. And yes, keeping a blog site and being an internet marketer would often remind me how it is with kids and how I usually deal with them. After years of being in the business of online marketing, I have had my share of learnings on how to deal with my target market.
We always speak of customer delight. Instead of merely satisfying them, we are now bound to delight them. With the tight competition in every market, I don’t think that one can ever be complacent and over confident. So, how do I delight my customers? I simply make sure that my sites are able to deliver the needs, interests, and requirements of my target market. Just like how we care and look after our kids, we do the same in our sites. We make sure that we know what our customers need and what they could be looking for when they visit our page.
The moment they arrive at your main page, all the pertinent information must be there and try to eliminate all the “distractions” that will either confuse them or make them navigate away from your site. Our homepage and every page of our site must have a purpose that is well-stated and easily recognizable by any internet user. You don’t mess up the “About” your company information with the archives. I know this is simple logic but I still see a lot of websites that stuff their pages with whatever elements(graphics, videos) that would strike their fancy. Every information, especially when they are totally different in terms of thought, must have a different page intended for its purpose alone.
This is similar to parenting. When you want to convey something to your kids, you say it clearly and without having to sound too fancy, right? In copywritng, too much fanciness is actually not impressive. You don’t really have to hire a Copywriting expert to have a money making website. Copywriting is an important skill that we need to adapt in our system because this is our best tool of communicating with our potential customers. Writing persuasive messages is a bold thing to do but yes, it is very doable.