Does your web copy bring you a flood of business? Or do web visitors pass you by? In an ideal world, we hope prospects spend time browsing through
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Everyone who is writing for the web is trying to convince their reader to take a specific action. That action might vary from signing up on a squeeze
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Having great website copy is crucial to your bottom line. When you have great copy on your website, you gain a connection with your reader…
Writing compelling copy means getting people to say "yes"! As a copywriter, this is what all your copywriting efforts are focused on. You are aiming
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Knowing how to write copy that will motivate people into making a purchase is a talent that involves more than just your writing skills. A copywriter
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Copy writing is basically following a formula and just putting all the elements into the correct order. When starting out on the copy for your
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When it comes to closing sales, few things are more important than retaining the readers' interest. If your readers become bored early on by a
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Copy writing is being recognized as a very important part of getting sales on the Internet. The Internet has created a huge market place and you have
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Learning how to write persuasive sales copy without making the reader feel like they have just been mugged is a lesson in psychology. Often times a
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Your reader is constantly asking, "can I trust you?" Another way to answer that question is to provide testimonials. Social proof is a very strong
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