Article Writing – A Simple, Easy-To-Follow Guide For Beginners

If you’re running an online business, it’s very important that you learn the ropes of article writing. You’ll find this useful in creating product awareness and in promoting your products in the online arena. This is also a good tool in reaching out to your prospects who are using internet when they’re looking for valuable information. Learning the ropes of article writing is relatively easy. All you need to do is to follow this guide and you’ll be all set:
First, choose your topics. Be very smart when doing this. Since you would want to attract targeted traffic, you should stick with topics that are related to your products and those that are extremely interesting to your target audience. It will help if you conduct keyword research. By knowing the most searched keywords in your niche, you’ll surely have a better idea on those topics that your target audience are looking for. List down the keywords that you’re targeting and later on, insert them on your articles once you’re done writing them.
Next step is to research your chosen topics. I would suggest that you read at least 3-5 relevant resources to get all the information you need to make your articles interesting to read. If you have the time, go ahead and conduct interviews. Talk to those people who are considered experts in your niche to get more valuable information.
Create an outline. List down all the information that you’ve gathered. Then, figure out what angles you’re going to target so you’ll know the exact information to include in your articles. As you would want your articles to be short (around 400-600 words) you need to limit the number of ideas that you’re going to cover. 4-6 ideas per articles is a good number.
Write your title. Now that you have a very good idea about the content of your articles, the next step is to write your title. It’s important to ensure that it will summarize the content of your article. It must also be benefit-driven so it will sound very attractive to your target audience. Keep it short. Remember, you only have few seconds to capture the interest of your readers and you should be able to grab their attention on your first 4-6 words.
Start with an introduction. Your goal here is to ensure that your audience will read your articles until the end. You can either give them an idea as to what information awaits them or use compelling statements to get them on the edge of their seats. It’s important that you do not give out all the juiciest details on this part otherwise, your readers will not have the reason to read on. Keep your introduction as short as possible. Ideally, it should contain no more than 5 sentences and it should help you maintain or even increase the interest of your readers.