How To Choose The Copywriting Services Best For Your Brand

There are many different situations where you might find your company is in need of copywriting services. Maybe you need a press release sent out, a new page added to your website, a brochure written, or a sales letter for direct mail. No matter what it is that you need, the most important thing is to ensure you choose the right copywriting service provider for the job.
How can you be sure you pick the right copywriting services? Read on to find out.
Freelancer vs. Agency
First, let’s talk about your two biggest options. You can either contract out a freelancer to take on your project, or you can hire a big agency. Each offers its advantages and disadvantages, but in most cases, choosing a freelancer makes more sense.
Here’s why.
First of all, freelancers tend to be more affordable. When you hire a full-service agency, you’re not just paying for the copy you get. You’re also paying for all of the people who will be involved in your project, and all of the general expenses that come with working for an ad agency. In short, the overhead is far more when working an agency.
But that’s not all. Freelance copywriters also tend to be easier to work with. That’s because you get to work with the copywriter on a one-on-one basis, rather than having to talk to several different people at an agency.
And finally, freelancers tend to be more flexible in accommodating you than agencies. Agencies are very regimented and process-driven, so if you have special demands (e.g. you need expedited turnaround), the freelancer is generally better equipped to help.
Identifying Your Needs
Of course, just because a copywriter is talented doesn’t mean he is right for your project. The right copywriter is someone who has experience handling projects like the one you need help with. In other words, if you’re a general contractor who needs a direct mail piece, you’ll want to find a direct mail copywriter who ideally has worked with general contractors in the past. Relevant experience counts.
Here’s another example. Suppose you need web copywriting for a lawyer’s website. Who do you think would do a better job: the copywriter who has worked on dozens of websites for lawyers or the one who specializes in fashion copy?
That’s why it’s so important to look at the copywriter’s samples and portfolio before enlisting their copywriting services. Let them know what kind of project you have in mind, and ask them if they have any samples of relevant work demonstrating they’re capable of taking on the project.
You also want to spend some time chatting with the copywriter just to share your goals and get his ideas. This is the best way to ensure the two of you are on the same page, so you can be certain the copywriter will produce content that captures the essence of your brand.