Templates For Successful Sales Or Web Copy

When writing a sales copy or web page, it can be easy to start at the top and head down. However, this is not necessarily the best way to do it. In fact, it can be much faster, more effective and more efficient to brain storm different templates that you will need regardless of what you are selling or offering. These templates act as a basis of the structure of your copy which can give you a more defined sales pitch overall.
Not only will templates help keep your brain flowing, but they can save you a lot of time later on, especially if you are working on more than one website.
Templates For Successful Sales Or Web Copy
Below we have outlined the templates that will make your web copy or sales copy stand out:
FAQ – all web copy needs an FAQ which includes questions, answers and objections.
Guarantee – another thing that is needed is your guarantee. What is your promise? Without a promise, you have nothing.
Bonus Gifts – what are you offering that will really make the difference to your viewers? This could be anything from a free gift to free information to discounts on your services or products. Customers want to know they are appreciated and this is what a bonus gift will do.
Up Sell – what are you going to up sell with your offer? This can be a physical product of the digital version or personal coaching. It’s important to do an up sell on your sales page. This is one of the most successful selling secrets.
The Offer – you can’t have a sales pitch or web copy without an offer. This seems so obvious but you’d be surprised to know how many people forget about this element. They are so busy writing from the beginning to the end that they forget the middle- the offer- the most important part.
Benefit Bullets – all sales copy must include a bulleted benefit list. When making benefit lists, ask yourself these questions: What’s their urgent problem? What’s a unique solution? Why are they stuck? What’s the process? What’s their first physical action?
Headlines – headlines are attention grabbing phrases that work wonders. It’s a good idea to use your best benefits and choose five or six headlines that sound good. Your best headlines always come from your benefits.
Call To Action – what action you want the reader to take. This is as known as an actionizer. This is the most important piece of the template, because without it, the reader will not take any action!