What You Write Affects Your Bottom Line

Don’t be surprised if you asked a common businessman in today’s business world if he is willing to pay someone X amount of money just to ‘touch up’ his web content and he says ‘no, there is not much point in doing that’.
The mentality is such that (at least where I live) as long as the message gets through, that is more than enough. Why spend money on touching up on the write-ups when the message of which remains the same but only with more fanfare?
It matters because. Whilst there isn’t much point to hire a freelance writer to write poems, long-winded speech-like rants or an article so deep and technical that nobody else can understand, it is important to make the right impression. Some readers or visitors of your website may not mind the shoddy write-ups, but let’s assume there is a big international company that is looking for a smaller establishment for outsourcing purposes. If this person chances upon the web content and thinks that you do not pay enough attention to your image and it could, in turn, tarnish theirs, it would be a waste, wouldn’t it?
It affects how people think of you. On a personal level, if you are not a celebrity, it may not matter much what people think of you. But on a business level, you NEED to care about what other people think of you, especially your customers.
Now, if you looked at the importance of your web content that way, would it be true to say that the web content affects your sale? It affects your bottom-line?
What is required is not to write web content that stuns people and make people think that you have the best writer on the planet on your team. No. All you need to focus on is in correct usage of grammar, spelling, an easy-to-read style of writing which is short, concise, to-the-point and is relevant to your readers (your customers).
Relevance to your customers will keep them reading, make them interested and if they can’t be your customer today, they will not hesitate to introduce customers to your business or convert into your customer in the future.
So, don’t tarnish the image of your business with bad web content. If you can spend X dollars on marketing, sales, advertising and promotions, why not simply hire someone to work on the web content. It doesn’t cost much. Really. And it is definitely worth the money.