Copywriting Vs Writing Articles What You Need To Know

You say to-may-tow and I say to-mah-toe – it’s all just words, right? Well, when it comes to some things – like the difference between copywriting and writing articles – the subtle differences do matter quite a bit. This is especially true if you are interested in making money online. To help explain, let’s take a look at how the two types of writing are different.
Copywriting
When I think of copywriting, I think of being able to consciously craft a piece of text so that it sways a person to take an action in some way – even if it is nothing more than to get them to start thinking. The end goal of copywriting is making the sale in most cases, but a copywriter has many tools available to help them achieve their goals.
Article Writing
While not always the case, most articles are written to be informational in nature. That is, they contain information that is not meant to really sway a person’s feelings about a topic one way or another. They are still very valuable, but they are typically filled with facts. They may even be anecdotal in nature, but their main focus is to inform.
Copywriters and Article Marketing
If you have spent any time as an article marketer, you know that you can’t push an offer too heavy when publishing your content at article directories. That said, you do want to pay attention to the small details that can make a difference in whether or not people click through to your website at the end of the article.
To achieve this balance between persuasive sales copy techniques and straight-up information is a fine art. You could say that a copywriter has a good chance of successfully using article marketing to make money online. Because article marketing revolves around the content, someone who can carefully craft text to achieve an end goal is going to be successful.
Strive to Go Beyond Writing Articles
If you are the type of person who talks of “cranking out articles,” you may not have ever thought about slowing down and paying attention to the craft of writing. You don’t have to be an English major to be a copywriter. With continual practice, research and studying the craft of writing, you can break free from the mass group of writers who throw any old text onto the Internet, hoping for a good return.
And once you break free from the masses, you will really begin to see the effect that fine tuned copywriting can have on all your marketing efforts. If you don’t joy words and writing, you may never become a copywriter, even if you crank out thousands of words per day. You can still benefit from marketing with articles, even if you outsource the writing of your articles to a professional copywriter.