Copywriting – What A Waste Of Money

That’s a strange thing for a freelance copywriter to be saying isn’t it? That copywriting is a waste of money. Shouldn’t I be shouting from the roof tops about how a good copywriter will win your more customers and help make you more money? Or maybe that a pro freelance copywriter on the team offers you fast and effective competitive advantage, top search positioning and calls to action that turn prospects into customers? Well you can take that as read (or written even). It’s not strong, persuasive copywriting I have a problem with. It’s BAD copywriting, ineffective copywriting that fails to deliver and ends up just wasting money. Not just money, time too. And there’s the opportunity cost. What about reputation, what about customer confidence? Chance are you spend a small fortune on your online presence, why spoil the ship for a ha’peth of copywriting.
Surely if anything is worth doing it’s worth doing well and that includes copywriting, particularly SEO copywriting. If you lack the confidence, the resources or are simply too busy to deliver top quality copywriting then hire in help.
You’ve only got one home page – make it count. What about your landing pages, your blog, you SEO articles, your press releases? Are they, hand on heart, benefiting you the way you want them to? Winning you visitors, conversions and making you money? Make sure that your website is working for you not against you by using top quality copywriting.
If you outsource your content writing to a third party take care. Carefully manage your copy quality and the way it’s used. The internet is awash with virtually unintelligible articles spun by machines or hacked together on copy farms for a few cents. This dummy content exists almost exclusively for SEO purposes. Copywriting for machines that when read by humans makes you look cheap, makes you look shoddy and gives your readers the impression that really… you don’t know what you’re doing. Is that how you want to be represented on line? Your reputation is at stake and who wants to be made to look stupid or amateur by going for a low rent copywriting option. SEO copywriting in the form of SEO articles and SEO press releases is easy to put up on line. It’s not so easy to make it disappear if it’s letting the side down.
Talk to a professional freelance copywriter for the best advice on how careful, considered and well applied copywriting can help you build your business on and off line. Don’t waste your time, your money and your marketing opportunities on weak, ineffective copy.