Seven Secrets To Get Your Copy To Convert And Sell More

A Customer Who Wants Your Product
Writing directly to a customer that wants your product is pretty obvious stuff to a copywriter, in fact it is fundamental, yet this is the area that most copywriters’ can get themselves into knots. Especially when you have a product that everyone needs, because “everyone” can be difficult to mail down. You cannot write the necessary emotional triggers that defines good copy by writing to everyone people do not reach for their chequebooks because of logic, they do so because of emotions.
“Drill down to appeal to a tightly defined group of customers”
You need to press very carefully decided hot buttons to ascertain what Frank Kern called Mass Control.You cannot exert the emotional influence that you require without succinctly defining your market audience. For instance everyone who is self employed needs an accountant, but their services cannot be marketed to everyone, because each business has different needs, and services, and therefore a sell to all approach is wasted.
Find Your Starving Crowd
In the above example market an accountant as a tax specialist specifically to a group of people whom the tax authorities are pursuing for non payment of tax, and you have found yourself a starving crowd.
Don’t commit financial suicide.
You cannot sell your product no matter how super super it is, it could be the best thing on the market, but you cannot sell to a group that cannot afford it. The theory that people will buy it and go into debt does not work (there are exceptions and a few people will). There will be a few sales but there is no mileage in long term financial profit in selling to to a market that has no money.
Don’t chase prospects who are not potential buyers
You may be selling a product to a group of people that have not got the authority to buy. For instance you may be selling software that is useful to a corporate accountant, he may desperately want your product, but he is not going to buy. Target the owners of companies the one’s that have the clout to push through a sale. No employee is ever going to purchase a product that will save time for his employer.
Boost your Personal credibility
It is all in the list, but one of the biggest marketing myths is the fact that you need a massive list. Granted a massive list will create massive profits, however that does not mean that a smaller list of 1,500 to 2,000 people cannot make you half a million a year, if you increase your credibility. You do the maths you can get  $250 to $300 a year from each customer you have created maximum income from a little effort.
Create a compelling offer
This is the real deal and this is the part that you campaign will succeed or fail Psychologically most customers are brain dead to advertisements. In the nineteen thirties before the advent of television people were not really exposed to advertisements, only what they heard on the radio and saw in magazines and daily papers.  An average man would not see five thousand advertisements in his life, today kids have seen that many before their third birthday.
If your offer is strong then the sales letter will write itself, it will need only the validation that the product works and a few emotional triggers.