Remember when comedian George Carlin so famously reeled off the seven words you can't say on television? He called them "the heavy seven", the nasty
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Because you do not want to hire an individual and imagine that you are dealing with an agency, you need to look at the following checklist before you
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As a small business owner, you know that to stay ahead means attracting new customers - often, without a large advertising budget. Hiring a
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Marketing consultants and web designers often create checklists of items to include on your website. You hear about the need to have a headline,
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When you write copy, you are writing words, text that engages your ideal customer to keep reading copy in your marketing materials. Using specific
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Why aren't people reading your web pages? Usually it's because your web copywriting isn't easy to read, understand and isn't listed in search
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We chatted a bit about where to pickup good contractors the other day and I wanted to touch back on it, because outsourcing really is one of the few
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Your headline is the most important part of your sales page because if you can't capture people;s attention and make them want to read more, it
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Bad web copy is all around us, on virtually every website. It is silently ruining businesses, like an army of insects eating away at your bottom
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A well designed website, along with professionally written content, can play a key role in enhancing the online image of a business. The way a
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