Why shed blood, sweat and tears over the few measly words it takes to write a headline? Here's why. On average, eight out of ten people will read
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As a small business owner, you know that to stay ahead means attracting new customers - often, without a large advertising budget. Hiring a
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A major component to any online business is writing good copy. Are you one of the thousands who have endured copywriting strategy failures? Do you
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Sales and advertising letters are powerful tools, when used wisely and with purpose. They are particularly important to the owners and managers of
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Most businesses go to great lengths to ensure their brand message is portrayed accurately and that they have a strong web presence. However, it is my
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Many people who come into copywriting -- coaches, teachers, professors, authors, journalists, salespersons -- have a profile in speaking or writing
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Content marketing is the bread and butter of the internet marketer. Every piece of writing has to have a purpose otherwise it's as useful as an igloo
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Copy is vital to your marketing success BUT if you're missing this ONE component it can cause your copy to fall flat. Before you begin your
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If you forget all the other babble about copywriting, and remember this one thing... you're going to be we wildly successful. You'll blow your
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No matter what field you're in, the life of your small business depends on written content to maintain a strong online presence and build your brand.
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