What is Copywriting? Copywriting is a very specific type of writing. It is essentially the art of persuasion through the written word. Writing copy
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Let me set the record straight right from the beginning: Learning to write effective sales and advertising copy could take you years upon years. Like
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Effective copy must reach the mind of your prospects and create a relationship by letting them know: • You know what their problem is • You know
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If I mention the word "psycho" to you, there's a very good chance that a certain image will spring to mind. An image in black and white: water
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Writing effective sales copy is essentially the most difficult part of an internet marketer's work yet words are the major money-makers on a web
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Do you write sales copy for online websites, blogs, and product sales pages? If you do, then you are probably acutely aware of how challenging a task
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I am a big believer in continued education, so I tend to purchase quite a few information products throughout the year in different areas where I
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"Headline", "Body" and "Call to Action" are the three main parts to consider when writing Sales Copy. So, what are the additional two points that
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Writing for the web, or web copywriting as it is known, is very different from other writing forms. The reason for this is that the way people read
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While there may not be a set copywriting formula that guarantees your internet marketing success, there are some elements that will greatly enhance
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