5 Easy Steps To Effective Copywriting

“Headline”, “Body” and “Call to Action” are the three main parts to consider when writing Sales Copy. So, what are the additional two points that allow for effective copywriting? “Passion” and “Urgency” is the fast answer here. But let us enter into some more detail on this important topic here:
Before starting with any copywriting, you must look for the passion in your niche; you must communicate the passion they feel. It may be iPods or music, politics or strategies, sports or education. Learn all about your niche, understand the real passion hidden in the niche you have chosen to service and then make them feel it – not think about it!
The job of the headline now is not yet to sell a product or service you offer but to get people to read on, to move to the body of your ad or sales page. Powerful headlines are headlines that awaken interest and curiosity. The call of action in the headline is therefore to move on reading and finding out more details.
All those details and value you need to place into the body of your text. The body is the story; valuable examples highlighting the benefits your potential interested client can deduct and see crystal clear in front of him. You transmit feelings and values that are important to your reader and niche. And most important – and therefore stressed again in here: speak about benefits not about features!
The third part of your successful salescopy is the Call to Action where you tell them
what to do
how to do it and
why they should do it right the moment when they read your ad or sales copy, your squeeze page or mail.
The best way for a successful call to action is to create urgency: give them a reason to act right now. Ways of doing so is through
auctions which end in a few days;
registration which ends on a specific day;
affirmations that only 100 will be sold;
save money if you register by a specific day.
All these are great items that create a sense of urgency and make people act faster! But be aware of not placing ghost count downs or other statements which are not true, as they will ruin your credibility and success of the mid- to long term.
Any copywriting will be as authentic as you are, as valuable as your knowledge and passion about your niche is. Always keep in mind the goal of what you want to write. Simple can be better then high complex vocabulary. Credibility keeps their attention.
Once you know your value proposition for your niche, write a sizzling copy for any online medium you want to use (ads, ezines, sales pages, etc.). Show them in simple terms what is in for them and you are good to go!
This article has been written by Katarzyna Greco, called Kasia.
Kasia’s passion in searching for new challenges, new interesting things to learn and to work on, has brought her not only to actively engage and develop herself in the areas of coaching, mentoring and personal development but has made of her a pioneer among the “Newbies” on the Internet.