Copywriter For Sale – How to Create Powerful Copy For Website Promotion

When a client complained that his website looked plain and indicated the copy wasn’t interesting enough to capture anyone’s attention, I knew exactly what he needed. He needed a copywriting overhaul that would inject some action, a little humor and some serious content into the fundamental wording of his main pages. He really needed a copywriter!
Copywriters know how to impact the reader with action based words that capture attention, rake in profits and magnetically attract return visits. High quality copy delivers obvious benefits, subtle humor and business opportunity with tempting style. And yet… there’s the obvious miss-delivery of over-directed copy that drives readers insane, past the point of no return and right off your website. Such was the case with the client’s BAD copy.
Edit –
Bad copy, for most websites, simply means it should have been edited. Wordy writers are common on the internet. They’re not aware of where the end of the page should be (html doesn’t have a “natural” bottom of the page – the pages just drag on to infinity). So, what should be a normal PAGE of content drones on forever as if there’s no cause to end the tedium of endless, run-on sentences, multi-page paragraphs and boring unreadable content.
Edit the copy. Cut the flab. Erase the tedium. Get to the freaking point!
VERBS –
Please read that word again. It’s okay to use VERBS in real copy. More than that, it is okay to use ACTION verbs in your website copy. Move the reader into position and give them clear-cut actions to take before you kill them with boredom. Killer copy kicks boredom to the curb, every time. Use it.
Action verbs drive the reader forward to a compelling call to action, moving their thought process from the first word to the last, without slowing down so they can EXIT the website.
Personal –
Get personal. Talk directly to the reader of your content. Assume the reader is smart enough to understand the concept, and then give him the skinny on what you need to communicate, without all the excessively boring details. Of course, there is a point where you give details, and those are necessary. But, those details don’t come on the front page of your website.
Get personal, without using the name of your reader (because you don’t know it) and let your reader know that you’re talking directly to him.
Are you ready to create some killer copy? Or would you prefer to simply hire someone else to write copy for your website?