Your Words Are So Important When Writing Effective Copy

In order to write effective copies, you have to bear in mind that the main objective of writing copies is to SELL your product. Here are some tips on writing effective copies for selling products online.
Rule number one is to keep sentences short. A sentence should not exceed more than seventeen words. Of course some sentences would express ideas that would be tough to contain within seventeen words. But try and vary sentence lengths to keep the reader interested in your copy. The last thing you would want is a reader tiring of reading your copy and checking out another site instead.
Mix up the way you begin your sentences. You needn’t begin every sentence with ‘The’ or ‘To’. You can use a variety of figures of speech to surprise, entice and even sometimes amaze your readers! Of course you have to keep the ‘shock’ factor extremely mild!
Usage of active voice results in more credible and confident sounding copies. Instead of saying: ‘This product was developed by Richard Williams’, try: ‘Richard Williams of XYZ inc. developed this product’. The second sentence sounds better and creates a better impact.
Steer clear of vague sounding words and phrases. Don’t say ‘Our product has the best ratings…’ when you mean ‘Our product was rated 4.5 out of 5 for its effectiveness…’ Similarly when you go on to describe your product or whatever problems it attempts to address, don’t say things such as: ‘It promises to reduce joint pain by almost ninety percent.’ Say instead: ‘Our product reduces joint pain by eighty eight percent after the first three days of application.’ Not only does this sentence sound realistic, the absolute figures would make your potential customers confident about purchasing this product.
While there is no set word limit or an estimate of how long or how short a copy should be, it is always better to keep it short, precise and to the point. Avoid unnecessary words and phrases that only add bulk to your copy and do little else. But even while writing a very short copy, keep in mind that this piece of writing too would have a beginning, middle and an end. And you must weave your ideas very carefully so that the three parts intermingle seamlessly with each other and not look like separate pieces of writing.
Remember that the version of copy you attempt to write for the first time would not necessarily be your final piece. Keep redrafting your copies, molding your ideas this way and that. Try to form sentences that sound different, try your best to give your copy that ‘edge’- redraft your copy till you feel you have the perfect piece. And you’ll be surprised to notice that the final draft is nothing like the original copy that you had written!
Be prepared to slog a bit to write effective copies that would best help sell your product or service. Remember, Rome wasn’t built in a day! Okay, if that sounds too farfetched, Ernest Hemingway wrote the final paragraph of his famous novel The Sun Also Rises twenty-eight times before he finally got it right!