Education

How Many Resource Boxes Do You Have

I recommend that if you want to speed up the article submission process, you should really consider creating a few article resource boxes upfront. This makes it easy for you to choose another author’s bio when necessary. Should you use different versions for your articles?
The answer is yes and no. Let me elaborate.
As a marketer, you should set your article marketing goals first. Focusing on the right strategy allows you to achieve results faster. For this reason, you should have one resource box for all of your articles.
That way, you drive all the traffic to the same page and if you are building a list, you will capture more names and email addresses. Still following me? Good, but here’s another perspective.
It is not always the right approach though. The best practice is to create one article resource box for every subtopic. If your article is about rose gardening, you want to include a resource box that invites the readers to get more information about that topic.
However, when you switch subtopics to caring for your roses, being specific about what you offer at the end may help increase the clicks on your links.
You want to be as specific and relevant as possible. Too many article writers provide irrelevant information between the content and call the action part and by being specific to each subtopic, you are taking the tactic two levels higher.
If your resource box is generic enough for the target audience, you can use the same resource box repeatedly though. Use your common sense.
You can have as many resource box as you want. Two or more resource boxes can target quite different audiences but you can still build the same list if you want. To take the rose gardening example, both the landing pages should register the visitors to the same list.
The offer may be the same. You may provide both information and more in the same special report you provide as an incentive to the subscribers, just that how you make that offer is different in the resource box.
Well, ideally if you can, you will direct people (your readers) to different landing pages. Those who come to you seeking for more rose care tips are more likely to register and sign up to your list if you happen to offer benefits and include headlines that are specific about that. Again, the list may end up the same, but what you put on the page to sell the free subscription is what matters.
As they say, it’s not what you say but how you say it. The point is to get people to sign up but how you say it will determine if you will convert them or let them go.

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