Quality And Quantity – 4 Keys To Writing Great Articles Every Day

No matter how you slice it, article marketing is a cornerstone technique that needs to be in ever serious online business owner’s marketing strategy. Content really is king, and articles are the king of all content. Articles can form the basis of every other piece of content you create.
But there is a problem with most people’s articles. You probably fall into one of these two categories – either you don’t write enough articles or the articles you do write aren’t any good.
For article marketing to be effective, you’ve got to produce on a regular basis, if not every day. And you’ve got to write good quality content. I’m not saying that you have to be a professional author, just read through many of my articles and you’ll find that is definitely NOT a requirement, but you do need to engage your audience and keep them interested.
Too often articles are written just for the sake of creating backlinks to a site. If that’s your only goal, you’re wasting an awful lot of prime real estate on what could potentially be a lot of websites. And if you’re not writing consistently, there are other people that are taking that precious screen real estate away from you.
So, here’s some tips to help you be more consistent with your articles and produce higher quality content…
Article Marketing Tip #1 – Read More
Yep, I said it. If you want to be a great article writer, you’ve got to read more, and I’m not talking about just reading other people’s articles. Read more of the top blogs online. Read more news articles. And, most importantly, read more books. Specifically, read more fiction books. Find an author or series that you like and start reading. Your creative juices will start flowing and you’ll write better. So, if you don’t like to read, tough. Leaders are readers, so start today. You’ll be glad you did.
Article Marketing Tip #2 – Keep an Idea Notebook
Now, when I say notebook, you have to decide what that notebook is. You can use a notebook, a journal, a legal pad, a text document, whatever works for you. I use an outlining program on my computer, that way I can go back in and add thoughts to different topics. This is just a place for you to write down ideas that come to you so you won’t forget about them. And when it’s time to write, you’ll have 10 – 15 ideas already started that you can choose from. Keep this notebook with you all the time, you never know when you’ll get a great idea.
Article Marketing Tip #3 – Write, Don’t Edit
When you sit down to write an article, do exactly that. Don’t over think it the first time through, just get what’s in your head down on paper or computer. Don’t stop and reread, don’t fix your misspellings, don’t check your grammar. Let the article flow out of you. You can always go back and fix things once you’re done. Sometimes you’ll find that there is nothing to fix. Remember, you’re not trying to become the next Shakespeare, you’re just writing some articles. Get them out and worry about fixing them later.
Article Marketing Tip #4 – Write EVERY DAY
I can’t stress this point enough. You need to write something every day, even if you think it’s terrible. Writing is a process and takes time to improve. You’ll never get any better if you don’t write every day. Again, you don’t have to publish what it is you’re writing, although I’d encourage you to try. But you need to write every day if you want to become a great article writer.
I promise that if you’ll follow the steps above, you’re going to start seeing some dramatic improvements in your articles. Your articles will sound better, get written faster, and produce greater results for your business. There’s a lot more I’d like to cover about article marketing, but there’s simply not the space for it here.