4-Step Formula To Writing Copy That Sells

Do you also believe copywriters are gifted? Well, a lot of people do think so, believing that it takes tremendous talent in order to write great selling articles and advertisements. Do you sometimes wish you also had this gift?
Am I wrong to assume your answer is “yes” to at least one of these questions? Well, of course some are gifted but certainly not all. What I do know though, is that they all have one thing in common and that is, they all adhere to a simple four step formula which anyone can use to bolster their copywriting skills:
In order to remember this formula, think of the word, “AIDA”
A = Attention
I = Interest
D = Desire
A = Action
Okay, so this is how it works…
A = Attention
As you can imagine, there are billions of articles competing with each other online so your first priority, is get the reader’s attention using a great attention-grabbing title. In essence, your heading should speak directly to the reader.
Let’s say for example that you’re doing an article concerning dog grooming. Your reason for writing this article is so that once the reader has finished reading, they click on a link at the bottom of the page which in turn takes them to your website where you sell dog related products.
I = Interest
Okay, so you’ve created a title which has sparked an interest in the viewer, causing them to start reading your article. The challenge you face now, is keeping them interested and this can be tricky as the average Web surfer only has a very short attention span. Of course you’ll feel disappointed when you learn that you reader left after just twenty or thirty seconds but you may as well realize one thing right from the start, unfortunately this is just the way it is. If you really want your visitor to stay, read the entire article and then click on your link, you have to captivate them by targeting their emotions or alternatively, their ego.
D = Desire
If we use the dog grooming example above, you could now start discussing the three steps mentioned in your title. You can point out just how easy your product or solution is to use and also just how reasonably priced it is. In essence, this is your opportunity to establish yourself as an authority on the subject, as far as the reader is concerned.
A = Action
In the case of an article, your call to the buyer is via your signature at the end of the article.
In the case of a sales letter, you also call out to your reader towards then end of the letter by appealing to them to sign-up for your free email newsletter or online catalog, in fact whatever else it is that you’re wanting them to do. A common tactic here is to encourage them to do as you’re asking by offering a reward in one form or another.