Public Speaking How Can You Get More Requests

Though you are an experienced speaker, the number of requests you receive may wane. After speaking to many groups, fewer requests may come in due to shifts in public interest. Many things contribute to the shift, including news headlines, an organization’s change in focus, and “hot button” issues in the community. Still, you are eager to share your message and these tips will help you do that.
1. Contact local organizations. Organizations such as Kiwanis, Rotary, and Optimists are always looking for speakers. Don’t forget churches, because they are looking for speakers too. Offer to speak for free and provide handouts so people will remember your presentation.
2. Join your state speakers’ association. I knew my state had a speakers’ group, but didn’t join until a friend recommended it. The state group is affiliated with other groups. When I joined the Minnesota Speakers Association I became a member of the World Speakers Association and American Professional Speakers Association.
3. Send a press release to the newspaper. At the suggestion of the World Speakers Association, I sent a short press release to my local paper, saying I was a member of the group and listing the titles of my presentations. Nothing has appeared in the paper yet, but I’m keeping my fingers crossed.
4. Post a link on Facebook. The World Speakers Association established a web page for me on its site. I posted the link on Facebook and asked people to check it out.
5. Send an announcement to the newspaper for its calendar page. Timing really counts here. Send your announcement too early and it may get lost. Send it late and you may miss the deadline. My local newspaper asks for calendar listings two weeks prior to the event.
6. Submit articles to newsletters. This idea comes from “13 Publicity Tips for Professional Speakers” by Joan Stewart. According to Stewart, many organizations send their newsletters to media contacts. “Every time you speak, offer to submit a short summary of your presentation for the group’s newsletter,” she advises. Be sure to include your contact information and photo.
7. Offer to speak at conferences. Before you submit your offer, think of a catchy title, determine your objectives, and the key points you will cover. I’ve spoken at two specialized conferences and the experience has led to greater understanding and new friends.
8. Continue your efforts. According to a Toastmasters International website article, “The Power of Publicity,” publicity efforts gather steam. It takes time for this steam to build up. “Your work in the community, networking with reporters and your ability to write and speak in public will eventually generate a feature article in your local newspaper,” the article notes.
Finally, don’t forget to tell your friends about your presentations. Give them the specific titles. When friends talk to other friends, they may share this information. Before you know it, you’ll be asked to speak and share the information and insights you have gathered.