Choosing UK Copywriters Selecting A Freelance UK-Based Writer

With a wealth of copywriting expertise in the UK, how do you choose the best United Kingdom-based freelance copywriter for your project? In this article, an experienced Gloucestershire writer suggests a few things to consider, whether you’re based in the UK or elsewhere in the world.
Choosing from UK freelance copywriters
Your choice of copywriting services from UK suppliers will be easier if you systematically consider the following:
Willingness to write for businesses outide the United Kingdom.
Experience and skills.
Rates: big differences exist for copywriters in the UK (especially between London and other regions).
Location (e.g. a Gloucestershire copywriter makes sense if you are in Cheltenham).
Personality: interpersonal chemistry matters wherever your writer is based.
Do they write for non-UK organisations?
Some business writers only offer copywriting services for UK-domiciled organisations. If this is the case you will need to consider other freelancers.
Experience matters
Conventional and SEO copywriters in England, Wales, Scotland and Northern Ireland range from novices to writers with decades of experience. Either might be suitable, but your best bet is probably a capable mid-range professional based in the UK. Specific sector experience can be a useful too, although someone from out of sector may bring valuable new perspectives.
Rates for copywriters
There’s quite a bit of variation in UK copywriter rates, with some of the largest differences occurring between copywriters in central London and those in peripheral English counties, Wales, Scotland or Northern Ireland. In practice, if you source outside London and the Home Counties, you’ll find a great choice in the ?35-50 per hour ($55-80) range.
English language skills
This applies particularly if you are communicating with UK audiences and have a choice between writers with English as their first language and those without. Even for UK businesses targeting the home market, some people will argue that cheap SEO articles by content writers without English as their first language are acceptable. On the other hand, why risk upsetting customers in Devon, the Home Counties or Oxfordshire with imperfect English when excellent UK copywriters are available to do the job perfectly (and at reasonable cost)?
Location of your copywriter
Even a cursory Google search reveals a wide selection of copy experts throughout Great Britain and Northern Ireland. If you’re outside the country, you will probably have to work remotely. However, if you’re UK-based, you may take location into account alongside other factors. If several copy specialists meet all your other criteria, added convenience is a good reason for appointing a local one. Why miss out on the attentive personal service of, for instance, a Gloucestershire, Somerset or Yorkshire copywriter by appointing someone hundreds of miles away from you?
Personality
The best business partnerships are long, productive ones where client and writer build a strong rapport. Choose a freelance copywriter that you’re comfortable working with. Wherever you’re based, the maxim ‘People buy people’ applies when choosing writers.
Choosing from copywriters in the UK doesn’t look so hard when you approach it systematically using these criteria. Now it’s time to contact and appoint the perfect writing partner for your project. Good luck!