If you have a website are you aware what indented search results on Google are and also how to get them. The aim of this article is to explain indented results and look at ways in which they can help your search engine optimisation campaign.
What are indented results?
Before you can even think about getting indented results in Google for your website it is important to know what they are. When you see a website listed in the search results and then have a second listing below that is indented then this second result is called an indented result or in some cases a double listing.
It is also important to know how Google defines them as this will help you to know how to get indented listings. Below is what Google says:
“When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from the site indented below.”
How can indented results help your site?
Now you know what indented results are it is also important to know how they can help you. Well if you have your site listed in the top 10 then you will get a large number of visitors. However if you have an indented listing you will double your coverage of the top 10 results. The more times you appear in the search results the more people you will get visiting your website. It is clear to see that the more visitors you get to your site the greater the chance you will have of getting sales on your website. So working on getting indented listings for your website can only help your business and help you to dominate your industry.
How to get indented listings?
So now you know all about indented listings and the benefits to your website I am sure you are keen to know how you can get them for your website. Below is a list of steps to follow in order to get your site and indented listing:
1. The first thing you need to do is get your first page listed in the top 10 of the search engine rankings for your chosen keyword. This is obviously the hardest part and you will need to follow a large number of steps to get your site there.
2. Now you need to create another web page using the same keyword as the first page. It is important to use different content that will be useful for visitors and to ensure you optimise all of the onsite factors for your chosen keyword. You should also make sure that this page links to the first page you have created.
3. Now you need to make sure your first page links to the second page on your website. The best way to do this is to include a link within the text of the first page and use the chosen keywords in the anchor text that links off to the second page.
4. Finally you need to get external links to the second page and ensure that you include the keywords in the anchor text of these links. How many links you need to achieve this will depend on the competitiveness of your chosen keyword.
As you can see it is not as simple as it looks to get indented links but is something that through consistent search engine optimisation it can definitely be achieved.
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