With mobile technology quickly becoming an integral part of our everyday lives . It has become vital to pay attention to the wide-spread influence of the mobile device as it has become a highly influential marketing tool for businesses world-wide.
Even so , while it is the most promising marketing tools , it shockingly reported that a study in 2012 made by Restaurant Sciences Industry confirmed that 95% of independent restaurants don’t have a website optimized for mobile devices and only about 50% of chain restaurants have one. Mobile applications ( mobile apps ) used by restaurant and development to use them to work specifically for Chain restaurant has been just picking up
With millions of active mobile accounts on Facebook, Twitter and Foursquare, restaurant owners now have the ability to directly access their customer base on a daily basis ,it is therefore Not likely that Mobile technology will be going away and its usage will keep increasing by the day.
All types of Mobile applications will therefore present companies with unique opportunities to increase revenue and customer loyalty and they offer full accessibility to user on the go .
Mobile Social media outlets provide the best and most ideal way to share tantalizing information that will satisfy all hungry customers with Good Food for Thought .. Reach your customers on your mobile social media platform of choice by sharing any of the following information:
Embracing Mobile Technology
Mobile websites
Mobile websites will offer the first major benefit. . A mobile website can be optimized for search engines for your restaurant and it can be optimized to use for most type of mobile devices, the ever increasing usage of mobile devices for browsing the mobile internet means your restaurant’s online presence will appreciated well by customers
Mobile apps
Like most general mobile applications , most apps offer as the menu to the restaurant’s information source. Contact information, nutritional facts, location search tools, and menus dominate these types of apps, but a restaurant app can be more than an information source.It also can serve as Online Order tools . Restaurants with online ordering systems offer customers the ability to browse online and place an order for pick up via their mobile device or computer or relatively in the restaurant or for early booking avoiding the queue for advance food ordering concept . Such application can be incorporated into the restaurant’s own reservation system or utilize as an online booking network reservation services to allow diners to easily reserve a table.
With special custom mobile application , restaurants now have the opportunity to promote unique or exclusive dining experience while increasing business and building brand loyalty.
This might include
• Offering guests a discount if they uploaded a review to specific Mobile ads site
• Reward uploaded photos to some Mobile promo sites with a free drink or small dessert
• Encourage spreading your name through any other food-related app with rewards
• Mobile Games competition
In the current mobile market, many restaurateurs participate and utilize major mobile apps with mobile marketing sites like Yelp, Foodspotting and OpenTable to market their Food and wine establishments which allows users to be able to directly share reviews, event scheduling , photos, check-ins and more with their social friends network .Various other social networks can be integrated into your restaurant application to facilitate a seamless process for diners to share their experiences.
Some good example for integrating social networks ,like Foursquare will benefits to your restaurant by its word of mouth sharing ,check-in review , or coupon redemption campaign . Pictures of food dominate social photo sharing sites these day as friends share around wonderful pictures of the food meals that they enjoyed making it a great option to integrate into your restaurant application. Restaurants can also include an interactive events promotion to inform potential diners about exciting parties or event like Happy hour , wine tasting at your restaurant in order to bring diners back to your establishment again and again.
The potential benefits of an effective mobile social strategies to the restaurant industry are virtually limitless. .Reaching out to your customers effectively and stay actively engaged with mobile social media opportunities will only grow in popularity as more people embrace the ease-of-use and convenience of their mobile devices.
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