If you have been in business for long, then you know how difficult promotion can be. You have to place advertisements, schedule conferences, conduct seminars and generate word-of-mouth. But what if you could shirk all of those things and gain infamy through one simple step?
Guess what? You can! In this day and age, advertisements are all but obsolete. Sure, you see ads every day, but how much attention do you really pay to them? A more effective way to get your work out into the world is through ghostwritten articles. Not only do you not have to pay exorbitant advertising fees, but you also establish yourself as an authority on whatever industry your business is in.
Here’s how it works: First, you hire a ghostwriter to write several articles about your industry. The articles must be informative and they shouldn’t read like an advertisement. For example, if you are in the credit repair industry, have a ghostwriter write an article about improving your credit score. Once the article is finished, attach a short author biography to the bottom, which will mention your credit repair business and give your website.
From there, you can post the article (with your byline) all over the Internet at no cost to you. In fact, you can even hire the ghostwriter to post your article, which means that you have time to do other things. People will read your article and will recognize your authority on the subject of credit repair. They will click on the link to your website and – hopefully – hire you for their own credit repair.
Ghostwritten articles are much less expensive than advertising, usually costing between $30 and $100 each. An ad in a major magazine would cost you thousands. Further, articles give people the incentive to contact you based on your knowledge, and not based on a cheesy advertisement.
Even better, if the article is well-written and informative, you might even get paid for having it published. Both Internet and print publications are always looking for valuable information, and the going rate can be anywhere from $3.00 to $3,000 per article. This is especially true if the article is written about an in-demand subject.
Ghostwriters can be found over the Internet or in your phone book, and most can finish articles within just a few hours. You never know – it might be the best investment you’ve ever made.
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