Verona (Italy), February 2017 – In one of the most critical time for the Italian olive oil industry, Frantoio Bonamini is ready to take it to another level and it inaugurates the Mass Market Retailers channel, through some of the most important partnership. Above all, those with Iper and Esselunga, very important Italian groups that have been dealing with the food retail for over 40 years.
This is the proof of a strong optimism of someone who wants to relaunch the quality of the Made in Italy olive oil: a consumption that is around 600 thousand tons in Italy, whereas the export counts around 400 thousand tons of olive oil, and this confirms Italy as leader of the exportation of olive oil in pack, with a worth of over 1 billion Euros. It is very important to offer to the market olive oils that are geographically characterized and that bring to national and international level not only the uniqueness of a inimitable product, but the spread of a real culture of olive oil. The ability of select the best olive oils helps to promote the credibility and the genuineness and to have a better quality, investing in food safety controls and in environmental sustainability.
A philosophy shared and shown by the Bonamini?s family, in fact Iper will provide, in Nord and Middle Italy, the Veneto Valpolicella D.O.P Passioni di Verona, one of the best of the Frantoio Bonamini; it presents a yellow-gold color and a fruity and soft perfume, easily adaptable to the Mediterranean cuisine. While, Esselunga will provide the award-winning Veneto Valpolicella D.O.P extravirgin olive oil, dedicated to fine palates, that are looking for the right condiment to use every day.
“We?ve been chosen by the Mass Market Retailers channel and we?ve decided to start a new chapter of our history, because we want to give back to the olive oil a value, that is so important to the Italian culture” expressed Giancarlo Bonamini. “Ours is a policy, that is devoted to the costumer experience, pointing out the passion that we put in every single passage, from the plantation to the harvest of the olives, till the time where the oil is on the table of our costumers. Our company doesn?t want to forget the deep bond with the local traditions, but it wants to carry forward a strong feeling of experimentation and innovation: this is the only way to keep getting better” concluded the owner.
Frantoio Bonamini s.r.l.?Loc. S. Giustina, 9A – Illasi (VR)
P. +39 045 6520558
[email protected]
www.oliobonamini.com
Terzomillennium press office
Barbara Bruno
P. +39 045 6050601
[email protected]
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