Web copywriting is exponentially rising in popularity due to its importance to boost internet marketing sales revenue, its very easy to find copywriters when yo want to outsource the job. Is there guarantee for success by hiring a copywriter? there is no guarantee, but you can screen a good copywriter from the bad one,if you know the basic of copywriting and key elements inside a good sales letters.
To hire a copywriter you can go to so many places on the internet, for example elance or digital point forum etc. The quality and the fee of those copywriters are vary, from several hundreds to tenth thousands dollars.
If you know the basic of copywriting, you may get a decent copywriter for decent fee, therefore we will get reasonable price for excellent results.
The basic of a good sales letters are more or less similar, it must have a headline, a body and a closing statement. It also must focus on benefits and features for the readers (or prospect), therefore when you write a sales page, do not think of what you want to deliver, but think of what the readers will get, from the readers point of view. Proof of your product capability is also a very strong point, this is why we almost always saw several great testimonials inside a professional sales pages. These testimonials should be true, don’t ever put a fake testimonial in your sales page.
If we discuss more on the structure of a web sales pages, we can expand the basics (headline, body and closing statement) to a more complete structured sales pages or squeeze pages (depend on your goals). This expanded version will have more elements inside, for example, the headline can consist of attention headline, headline and sub headline, each with their own characteristics. The body can be expanded more, for example, after the headline, we put Introduction, and then product introduction, features and benefits etc. all the way to the closing statements and P.S statements (the details will consist of many sub key elements, such as moneyback guarantee and bonuses if any etc.)
By knowing all the basics of a professional sales pages, you can check every samples from your future copywriters or from sales copies that you have collected from the web, and you can differentiate which letters will have greater chance of success and you can copy that for your own writing or for your copywriters job guideline.
Some software for this purpose can help you write your own or guide you to choose between the good and the best web copywriting.
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