How To Write Irresistible Copy

How can you make your copywriting so persuasive that your target market simply can’t resist?
Well a lot of this is down to the research you have done first, so how do you do this research?
One way is to hang out in the same places as they do, for example there are forums and groups online for just about anything you can think of. Read what they are talking about and just as important how they are saying it. It’s no good using highfalutin language if the people you’re trying to sell to can’t understand it. Use the same language they do. Your copy has to be conversational, imagine you are talking to a close friend.
Tick the Right Boxes.
You have to know how your reader thinks and how to tick the right boxes to keep him or her reading your copy. Copywriting has to be very self driven, people are only interested in themselves. That might sound a bit controversial but it’s true. You have to be able to appeal to their self interest. All the time they are reading they will be thinking WIIFM (what’s in it for me). Nobody really cares about your problems, dreams or goals. Only their own.
Make Them Want It
So how do you appeal to their self interest?
Think what it is they want, not the actual physical object you are selling but what they will get from it. Don’t forget it’s the benefits that sell, not the features. A feature is simply a component of your product or service, a benefit is what the user of your product or service will get from that feature. Think about the pleasure they will get when they finally have it. Don’t think about selling an object think about selling an image…a dream. Imagine the scene then paint pictures with your words. People don’t buy something because they need it, they buy it because they want it…must have it. People buy with their emotions. You have to appeal to those emotions whether they are greed, fear, flattery or guilt. All you have to do is decide which emotion you need to appeal to, for example a weight loss programme aimed at women might be flattery. Because every woman wants to look and feel good. By describing the compliments she will receive on her figure, and helping her to picture how she will look, you can trigger an emotional response for something she will receive rather than something she currently has.