How To Get More Online Sales – The Psychology Of Sales

By Eric Hanson
Stories
Incorporating relevant stories in your copy is an incredibly powerful and sometimes overlooked method. Some stories can even increase conversion rates. When someone says “let me tell you a story” you listen ready to hear what it is they have to say. Good stories put people at ease and draw them in.
A good, engaging story will relate to readers and will in turn make people more willing to buy your product. People are looking for information which relates to them, or their life in some way. The easier it is to relate to the more it will sell.
When working a story into your copy write like you’re talking face to face with your reader or like you’re talking over a drink in an intimidate setting. Write simply by using short paragraphs which are easier for readers to mentally process than long paragraphs.
Use words which most people will understand the meaning of. You can distract or alienate a reader by throwing in a word like “abscond, vicarious, or imminence” into your copy. The purpose of a sales page is not to impress your high school English teacher, you’re writing a story to sell a great service or product.
Also, add some humor into your story where appropriate. Make your reader laugh a little bit. Laughter can has the effect of relaxing someone while improving their mood. Humor can be very powerful when placed in the right place at the right time.
Inject a bit of your personality into the copy also. Readers can relate more easily to copy with personality than something which sounds like it was written by a robot or by automatic software. Give your copy some personality, make it come alive. Great marketers are charismatic writers and in turn are more influential and persuasive sellers.
Great stories will make your people read all your copy from the first word down to the very last which means you’ll make more money. Next time you writing copy for your product incorporate a relevant story or two. Everyone has one.