5 Not So Obvious Article Marketing Benefits You May Have Overlooked

Article marketing is a very good strategy to build an online presence. Depending on the number of articles you have written and the information that is included in those articles you can even establish experts status. This is of great advantage to your business and you will be doing all these without having to spend lots of money which is the case with most other traffic generation strategies.
Some people see article marketing as a lot of work. Like anything in life you should be ready to do some work. Article marketing is no different however the rewards can be great. Once you learn how to write articles you will no longer see writing articles as a lot of work instead you will see it as part of a successful traffic generation strategy. Once the articles become easy for you to write you can then go on to write many informative articles and establish your presence online.
In this article I want to take a look at 6 advantages of article marketing you may have overlooked. Ready?
1.You can build better relationships with article marketing. When someone reads your article let’s say 350+ words they can see your style of writing and if they like it they will visit your resource box and click through to your website for more information. Your article provides them with information on your topic for free. Your reader can also look up on all the other articles you have written. Again this gives them time to make up their minds without much pressure to visit your website. If they do come to your website and request more information you would be dealing with a more receptive reader who you can now convert to a subscriber. This will assist you greatly to build a responsive list of subscribers.
2.Each of the articles you have written can be seen by hundreds of readers. The way this happens is that when you write an article on it gets published by the article directory, publishers interested in your article can post it to their own websites as content for their own readers. What this means is that each of your articles can be seen on several more sites than where you originally posted your article to. This is what is called syndication. The best way to look at it is if your article is posted by a publisher that has 5000+ subscribers you have the opportunity of getting a good number of these readers to subscribe to your own list after reading your article. One of the terms of agreement for publishing your article is that the resource box must be left intact. And once this is the case subsequent readers can click on your website link in your resource box.
3.Your resource box is a very important part of your article. It basically ensures that not only are you providing valuable information for your readers but you also have the opportunity of getting your readers to visit your website for more information if that is what they want. Of course this is what you want as once they arrive at your website you will hopefully have a list building page to capture their name and e-mail address so that you can follow them up. The more they come to your website and sign up the bigger your list will be.
4.Your resource box allows you to link your article to your own website. The way this happens is by you entering your website URL or the keyword phrase that your website is about in the anchor text in your resource box. This can increase the popularity of your website as it informs the search engines about what your reader can expect to find at your website when they get there. A good strategy is to make sure that you do provide additional information at your website that your anchor text is linking to.
5.Increased links to your website. It goes without saying that the more articles you write the more links that will be pointing back to your website. This vastly helps to increase the popularity of your website as far as the search engines are concerned. This is also a plus for you and will help increase your expert status online.
Discover how you too can drive targeted traffic to your websites without spending a fortune on software, tools or expensive courses.