The Power Of Great Website Copy – Why Content Counts

If you are under the impression that the words you use to talk about your product on your website are not the main event and that if your product is good enough its quality will shine through, please think again. Inferior website copy very often leads to potential customers judging your product and/or your business as inferior. Once this often snap, judgment has been made, your potential customers are only a hop, skip and a click away from heading in the direction of your competitors as fast as their browsers will take them.
Reflect how seriously you take your product and the zeal you have for your business by choosing quality content for your site, after all it is your shop window and should be dressed appropriately and in as eye-catching a way as possible.
Ensure that everything on your site is bang up-to-date as it will give the impression of your having your finger on the pulse; out-dated industry news will give the impression of a business that doesn’t have a clue what’s going on, hard to trust a firm that can’t keep-up with the changes. It is also much easier for those browsing your site to believe that the product is no longer available if everything they see screams 5 years ago.
It is important that you show how clued-up you are about your industry and your chosen market; use your front page to demonstrate this with fresh, informative copy that talks of current aspects of the business and lets everyone know that you understand who you are selling to.
If you don’t turn people on with your web content you cannot hope to turn them on with your product. A site filled with dull or sloppy copy is unlikely to hold anyone’s attention long enough to get them to buy, but if someone does happen to stay long enough to read it, they are likely to be left believing that the product itself is dull or ineffective. So look carefully at your web design, if it is attractive and interesting people will stick around longer and are more likely to buy into the idea of something good being on offer.
If you feel unable to provide the design or write the words for your site yourself then get a professional on board, having a professionally designed site or at the very least a site filled with professionally put-together content will always pay for itself in the long run in increased custom.
For those who have no doubt about the importance of good website content the proof of the pudding is very much in the rewards that they are already reaping as their well thought out and attractive sites filled with up-to-date, well-written copy continue to attract customers and increase their bottom lines. Ironically those for whom good web content is a pointless exercise or worse still an after thought are probably themselves eschewing the sites with the dull copy and buying off of the sites that keep them engaged. So do you business a favour and make your content count.