Whether a piece of work is good or otherwise is basically a very subjective issue. Apart from ensuring that the sentence structure makes sense and that there are no grammatical and spelling mistakes, what else should you look out for? Below are 3 tips to help you when you are checking for the quality of the content.
1. Does the article focus on the readers?
Your purpose is to gain trust and interest from your readers so you have to ensure that the content in the article is relevant to what your website is all about. It is vital that the content is about interesting stuff that will appeal to your visitors. Check to see if the article is written around the target keywords as that is what your readers were looking for in the first place.
2. Is the article fully optimized?
The internet world is a very competitive one so you have to ensure that your site appears on the first page of Google if you want to make any money. Apart from providing quality content, you should also ensure that all your articles are optimized. You can achieve that by including target keywords in your articles (between 1% to 3% density is best but definitely not more than 5%). It will also be beneficial if the article includes LSI.
3. Does the article reflect the writer’s passion on the subject?
Readers are very smart people, they will know if you are passionate about the subject or are just writing for the sake of making money. When you love and have a deep understanding of a particular subject, your passion for it will flow through your writing in your articles. Therefore, you either learn to love the subject and carry out more research on it or outsource your writing to someone else! Do not run the risk of chasing your visitors away!
Contrary to what many people may say, article marketing is definitely not dead and if you want to get some decent traffic to your site, especially when it is new, you have to write and submit some articles to article directories. However, in addition to the above three tips, one other point you need to take note of is that you have to submit unique articles to more reputable article directories such as EzineArticles. To some newbies, writing might not come as naturally to you as it did for me, in that case you can either outsource to a reputable and dependable writer or learn to love writing! As long as you want to use article marketing to boost your sales, you cannot escape from getting some high quality content done.
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