Sell Information Products With A 2-Step Process That Closes The Sale

If you are a beginning copywriter and you want a way to make a little extra cash each month, consider creating a sales letter for an information product. Using this 2-step technique, you can increase your credibility and boost your closing rate almost immediately. Read on to find out more.
Many beginning copywriters try to create an amazing sales letter for their information products and then drive traffic to it, creating a one-step sales process. The customers in this situation do no know anything about you and they are expected to make a purchase only from the information you have given in the sales letter. This is a really hard way to make money, and in the long run will not be very successful. You need a way to create dialogue with your customers. You need a way to build trust and show them that you do know what you are talking about. All of this is possible with a two-step process involving article writing.
Now, this two-step process works the best with lower price-point items. If you are selling a coaching program or a big ticket item, your sales process may take weeks of article and email marketing combined, building a long-term relationship. However, if you are selling a lower-priced item, this 2-step sales process works like a champ.
Create a sales letter for your information project as always. Once you have that complete, begin to create tons of articles about various topics that all relate to your product. At the bottom of each article, you will have a link to your sales page. If people are intrigued by your writing, they will click on it for more information. This is where you are qualifying the prospect. The most important part of a successful sales procedure is the qualified prospect. These articles do exactly that.
When writing articles, do not use the hype and excitement that you might use in a sales letter. Instead, just solve a problem for the reader in a matter-of-fact way. These articles are not advertisements, they are designed to educate while at the same time, build credibility for yourself. Use your copywriting skills to answer the question for the reader 97% of the way, but they will have to purchase your information product for the full answer. Create a sense of “what’s next” and you will see not only your traffic increase, but your sales will go way up, just because you are now sending pre-qualified prospects to your site.