The Seven Deadly Sins To Heavenly Content

Copywriting is about communicating and engaging with the audience and the best way to engage your audience is to make them and their needs the focus of your content.
First you need to know your target audience, as this will help set the tone and style of writing. Once you have a clear idea of your core target audience you can begin to tap into their emotional drives and concerns.
The seven deadly sins gluttony, anger, greed, sloth, envy, pride and lust are powerful psychological drives. We all experience these feelings from time to time; we wouldn’t be human if we didn’t.
So it stands to reason that appealing to these powerful emotions when copywriting you will get powerful results from your marketing efforts.
We all know that the seven deadly sins are considered to be unappealing and negative traits. But a little bit of envy, lust, pride, sloth, greed, anger and gluttony can actually be a good thing especially when it comes to writing compellingly great content.
Let’s take a closer, light-hearted look at the seven deadly sins and learn how they can work to help you create engaging and heavenly content for your advertising campaigns.
Gluttony – provide content to feast on with information, news, interviews, reviews and views. Feed the hungry knowledge seekers’ appetites and keep them coming back for more.
Anger – rally support and stir your audience into action especially for altruistic purposes. Bring the outraged masses together for a common purpose with strong calls to action.
Greed – use it to inspire and appeal to your audiences’ desire to acquire material goods, knowledge, power, wealth, what ever your target audience can’t get enough of.
Sloth – provide quick, easy and simple solutions to your audiences’ pressing concerns. Save your audience time, money and energy with easy fix solutions, the easier the better.
Envy – create a domino effect on your audience with content that inspires that feeling of “I’ll have what she’s having”.
Pride – flatter your audiences’ ego, they’re only interested in what they can gain from buying your product or service, those intangible benefits really do matter.
Lust – we all have desires that crave to be satisfied and with that satisfaction comes the feel good factor. Tap into your audiences’ desires and satisfy their cravings with lust worthy content, products or services.
Logic and reason have very little if any part in the over all decision making process of your audience.
Your audience is driven by their emotions and desires, writing content that engages and satisfies those aspects ensures your marketing success.