Write Blog Posts That Double As Articles

Blog writers cover the full gamut of possible topics. Whether blogging for fun or blogging for money, content is king. To have the most impact on their audience bloggers and internet entrepreneurs must constantly introduce new material. This takes knowledge (or research time to gain this knowledge), time, and effort. Whether for informational purposes or for monetizing, the blog will only have followers where there is sufficient topical interest and regular new material. Writing blog posts that can double as articles increases your informational offerings.
Nowhere is the saying “time is money” more important than when you are trying to maximize the impact of your writings and the return on your time investment. So, anytime you can get double the results for each posting you do, you gain valuable time. An effective way to do this is to construct blog posts that double as articles.
The type of blog writing you do effects the extent to which blog posts can also be used as articles.
Conversational blog formats can be difficult to formulate for this dual purpose. They create a lot of interaction but usually a minimum of structure. Structure is required for articles. A conversational blog format lends itself well to gathering information which can be used for article topics but the blog posts themselves are seldom useful as separate articles.
Informational blog formats on the other hand lend themselves well to this purpose. To provide actionable information, an article must be organized to allow the reader to logically follow the sequence of information, i.e. be structured. For those of us who use the WordPress blogging platform, EzineArticles has provided a plugin (WP EzinedArticles) that allows submission of an article directly from the blog posting. This facilitates a person being able to double their results; i.e., publish the post while simultaneously submitting the article for publication consideration. I have used this plugin only a few times but have found it effective when I did use it.
The process is the same for other article submission sites as well. Plan your post so that it is structured as an article. After you have posted to your blog, make a copy of the posting and submit it to your favorite article site(s). Even if modifications have to be made to the blog posts before submitting as an article, the majority of the work will have already been done.
Keep in mind that the process also works in reverse. If you already have an established collection of your previously published articles, these can likewise be used as new blog posts.
Whichever method you choose: blog posts first, or articles first; anytime you can double your results by using your writing as both a blog post and an article, you have also doubled your potential readership and monetary gains.