, Danone is like a rich ,a French woman ,but is too dependent on China upstarts development ,the experiences and bright ,Mengniu two unhappy marriage, it had to face the problem of independence .
A bright Guangzhou factory high-level discourse was significant .relationresultAt present,Danone products in the market to be placed in jeopardy .In Guangzhou, Danone dairy products in addition to bijou had been completely evacuated .
It is understood ,in early 2007, Danone dairy Southern China District 40% of the market ,now down to 10% .And accidental parting that Danone china mengniu dairy business suffered heavy losses .
At the end of 2007 12 ,Danone product line complete withdrawal of the light ,the market only Mengniu also OEM Danone bijou brand .relationresultAccording to informed sources,Danone yoghurt business plan to go it alone ,in all parts of the country looking for foundry enterprise,polo ralph lauren, does not involve the acquisition of equity ,and other aspects of the cooperation .
relationresultUrgent looking for factory and has bright ,Mengniu parted, Danone yoghurt business in China has no place to stay .relationresultOn December 31, 2007,Danone last yogurt products stop production in a factory in Guangzhou ,louboutin.
A bright Guangzhou factory top tells the author ,early in the end of 2006 Danone and Mengniu cooperation before ,Danone and light up scheme has been discussed ,including Danone products to partial withdrawal of the light and the related compensation scheme .
In 2007 April Danone brand bijou to Mengniu ,Danone in the light of the more than 50 product batch off .relationresultBut as a result ofaccidental parting with Mengniu ,Danone products while landing production department .
At present, Danone in yogurt business began looking for manufacturing enterprises to go it alone ,do not involve the acquisition of equity ,such as cooperation ,said in December last year with three yuan ,Sanlu and other companies have been in contact .
A Beijing dairy industry sources said .relationresultIn addition,Guangzhou City Dairy Association President Wang Dingmian tells the author ,two in Guangzhou ,Shantou private dairy enterprises want to through association with Danone cooperation .
Cooperation can be OEM production ,can also be acquired ,holding or shares in the form of .The two companies and can not reach the cooperation intention .relationresultThe kingsaid he Dingmian ,and Danone in China a middle-level calls to understand,louboutin, now Danone internal to restart yoghurt business may not have a specific decision .
The dispute involved with Wahaha Danone great energy ,and Mengniu break up some follow-up question processing ,Danone China dairy ,beverage business segment is also comb ,isabel marant.relationresultButindustry analysts ,hollister,Danone in yogurt business to independent development has obvious .
At present, Danone has two ways :one is to build their own factories ,but from the examination and approval ,site selection ,construction to put into production for at least a year ,Danone products this year if not listed ,is likely to be consumers forgotten; two is to first in all the major regional consumption for enterprises foundry ,as a transition .
Danone chose the latter .relationresultTwo unhappy marriages can be up to the current situation under with bright ,Mengniu two unhappy marriage .relationresultThe lightis to have cudgeled one .
The Guangzhou bright person recalls ,2000 light for listing ,Danone in cash to purchase the light 5% shares, but in exchange, Danone to Shanghai amounted to fresh dairy products company limited ,Shanghai Danone yogurt Company Limited ,as well as Guangzhou Danone yogurt of companies limited by shares are 1 yuan money to light .
And has several light equity holdings to 20.01% .relationresultButin the establishment of Shanghai city bright group ,Danone holds the light blocked .To present a scheme ,namely bright yogurt business and give up to do ,every year to light a certain profit ,but the light did not agree, can thoroughly disappointed .
relationresultThe Mengniuin Danone and light with the occasion, success .relationresultIn fact ,Danone and Mengniu started cooperation . The Guangzhou bright analysts ,Mengniu and Wahaha Danone as private enterprises ,in this kind of enterprise cooperation and lack of experience .
In addition ,hollister,the Mengniu milk at low temperature division and reached cooperation ,a joint venture company with Danone products and Mengniu products ,and each accounted for 50% stake in operation will inevitably cause conflict .
Finally ,Mengniu can take to brand and technology, and can not get the Mengniu channel ,market strategy ,because the market is formed by the people in the operation of mengniu ,doudoune moncler.relationresultIn addition,since Danone and Wahaha disputes difficult ,so that the relevant departments of the state for Danone in dairy ,beverage on expansion took vigilant attitude ,it is also considered as with Mengniu joint without approval by a big factor .
relationresultBut whenDanone found it with Mengniu love is a mistake, it with bright relationship could not go back ,air jordan.relationresultPath dependence in the Chinese market, Danone was engaged in capital operation .
relationresultDanone has combined factor . Danone Qin Peng once said .In Qin Peng under the leadership of the joint venture ,Danone has bright ,Wahaha ,and the acquisition of Shenzhen Yili ,robust and other enterprises, in the dairy and water business form layout .
It is the first acquisition of shares or manipulation of part of the shares ,and then through a variety of forms and means of quality enterprises stock holdings, ultimate control of the enterprise ,it was known as the Danone set .
relationresultBut italso leads to the development in China of the path dependence . Because too dependent on China big money ,to the lack of independent ability ,always did not dare to do .
The Guangzhou light source said ,as can lay particular stress on capital operation ,so early in their own factories do not or do very slowly .relationresultAndDanone in factories devoted inadequacy is its early failure ,louboutin pas cher.
Analysis of the industry , it is like to be a minor to make money ,abercrombie deutschland,Danone in China operation train of thought is the same, Danone has an interior support strategy ,chaussure jordan,is a profitable growth ,i.
e. to a factory profit to investment ,this just in China it is very difficult to establish factories development of the . , relationresultSo thenDanone to factories to light ,only investment .
But the events of 2007 to Danone and Wahaha to be under attack from all directions ,is in dispute mire, and then with the bright ,Mengniu cooperation have been lost, lost the Chinese partner support ,Danone lost foundation .
relationresultKeep house lacks foundation is because does not have its own foundation ,so as to this to keep house is not easy .relationresultDanonedid not form their own talent strategy ,do not have their own marketing team .
The Guangzhou bright sources said ,now can be reached in Guangzhou have all into light ,Danone to build their own factories to recruit .relationresultTherewas in the people do not trust the local people ,middle-level above were French ,and Qin Peng is because of France and other special background to become Danone China president .
As long as the French can be reached in Guangzhou to do the manager in a complete mess ,as long as the change into Chinese performance ,abercrombie.Sometimes you tell the Frenchman said a plan ,he would not understand ,as he said a local custom, he wanted to for a long time to come ,how do you do ,how to do sales market .
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