Increasing the foot traffic in a shop is a challenge that all businesses encounter once in a while. Whether it’s the lean shopping months or the trend of a specific industry isn’t at its peak, signs in Staffordshire can help boost sales and business. Simply blasting an announcement on social media isn’t enough, despite online marketing proving itself a valuable tool, Sometimes the right business signage is more effective.
Here are some tips to consider when designing business signage that will attract attention:
1 – Signs Must Be Specific
Advertising specifics such as workwear in Staffordshire should offer correct information and a message that reaches the target market. It is best to include details and information on the sign such as the location, dates of the upcoming sale, and other relevant details about the product or business.
2 – Clear And Simple Message
Most customers only take a few seconds to scan signage before moving on. A message that clear and simple is easy to read and understand without much effort. When creating signs in Staffordshire, use simple words that will deliver a clear message.
“Sale Now” or “Up to 50% Discount” are all very effective messages that do not require more information to get their meaning across. Plus, it only takes a second for customers to read, meaning more people will pay attention to the signs.
3 – A Catchy Headline
In the case where the business is advertising a specific product, creating a catchy headline is the key to getting the attention you want. Quirky headlines that are also short and easy to read are the best for these types of signs. Long headlines will most likely be ignored and forgotten by the majority of your target market.
4 – Using The Right Colors
Aside from a logo, big companies also have a color associated with them as part of their branding. Why? Color association plays a big part in brand awareness and it is worth exploring if you want signs to get noticed. Neon colors are attractive but considered too aggressive where are neutral colors may not stand out but can hold a reader’s attention for longer.
5 – Avoid Information Overload
Offering specialty products such as workwear in Staffordshire means having a niche market, which makes it tempting to include all the information in one sign. Don’t do this. An overcrowded sign looks too confusing and unappealing to the audience. It is best to stick to just the important details to get them hooked. If they are interested, they will want to know more about your brand.
6 – Correct Placement And Signage Locations
Where the signs are located also plays a major part in boosting foot traffic. Window shop displays, entrances, and storefronts are ideal, but if you are pushing one specific product, don’t forget to put up a sign that helps it stand out from the rest of the store.
7 – An Effective Call To Action
No sign is ever complete without a call to action. Always end a printed ad by inviting the reader to enter your shop or call if they want more information. It may sound simple, but a call to action is still very effective.
If you need Signs in Staffordshire, contact us today at Grayson Design & Print. Likewise, if you need Workwear in Staffordshire to manage safety of your team, we also have a good collection you can check out.
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