3 Mistakes Business Owners Make When Writing Copy For Their Website

Believe it or not, your personality should reflect in your web copy. You should let your personality shine through so that you can gain an emotional bond with your reader. This is website copywriting 101 and is something that a lot of website lack online. When writing the copy for your website, don’t sound like a big faceless company. Sound like yourself and speak the way people speak.
This article will mention 3 personality mistakes that a lot of website owners make with their website, and how to correct them to increase your sales and profits. Let’s begin with personality mistake number 1:
1) Trying to be a people pleaser
Never write your website copy just gain the respect of others. True respect from others will come from your increased sales and profits, not the words on your website. You should always write your copy with your prospect in mind and not the minds of your friends and peers.
Nothing is more important to your business than cash flow, so writing for anybody else other than your prospect is like shooting yourself in the foot. This is similar to the idea that you should write your website copy for the search engines instead of people. This is a big no-no. Always write your copy for people and when you do, your respect will come when you mention the sales that your making to your colleagues.
Here’s personality mistake number 2:
2) Making it all about you
When writing the copy for your website, always make your prospect the topic of discussion. You never want to make each page of your website about yourself since this is one of the fastest ways to get ignored. You want to make sure that your copy is benefit driven and that there are a ton of features that your prospect can get their hands on.
When writing for your prospect, try to make an emotional bond with your reader. You can’t build rapport and empathy with a reader if all you’re doing is talking about yourself, so don’t do it. Now take a look at your copy and ask yourself: does it brag or does it resonate with your readers? Obviously it should be the latter, and if it doesn’t, then you need to fix your copy so that it does.
Here’s the last personality mistake a lot of website owners make:
3) Having a disorganize website
What is the purpose of your website? What exactly is it that you want your reader to do? When you have a confusing website, no amount of powerful web copy can save your sales. You should always try your best to make your reader understand the action you want them to take. This will only further your sales and increase your profits.
If your website is currently making these 3 mistakes, the time to fix them is now. All website copywriting that is effective eliminates confusion and allows the reader to understand exactly what it is that you want them to do. If you fail to make your readers understand and just confuse them, then they will just move on to another website that doesn’t.
Good luck with your website copywriting and increasing your sales and profits.