Copywriting Definition For The Regular Joe

It’s easy to get confused about what copywriting is really all about especially with so much versions of a copywriting definition floating around. Some copywriting definitions can be fancy using highly technical concepts, while others may be simple just laying out what the word really is about, and that’s what most people need. Copywriting is already a complex task for many people to do, especially if they haven’t done it before, so it’s not really good to make its definition as complicated.
Basically, the easiest to comprehend copywriting definition would go this way. “copywriting is the task of using words, in any language, to promote or persuade a person into action in the most optimized way.”
Why do we need to say optimized? Because the purpose, as stated above, is to promote or persuade, and this should be done in such a way that a copy is structured using the best elements to achieve its purpose in less efforts. If your copy can close a sale or convert a lead without further need for other promotions or persuading factors, then you have optimized its means. A copywriter should be able to use all the right elements to give the copy the perfect approach for every individual goal. This means using the right words, at the right time, the perfect adjectives to spark an emotion, the appropriate tone for the pitch he is using, or the perfect length for the target market he has.
Unlike other forms of writing, copywriting requires a particular skill in a writer to effectively compose a copy. There is no other copywriting definition for any single copywriting task because if a copy is not effective in its purpose, to promote or persuade, then it cannot be defined as a copy, it is merely a set of words strung together to provide information.
A copywriter would commonly include in each copy designed for promotion the subject of the promotion, a distinct point of view that the copywriter would like to set the reader to, and an image to instill in their mind. He should be able to transfer these ideas using the advantages that the subject delivers, its strengths, the benefits of acquiring the services or the products being promoted, or in some copies, the reasons why it is so much better than its competitors by directly pointing out their weaknesses. In persuading the reader, the copy should be able to lead its reader to a certain emotion or encourage their minds to do an action.