Content Strategy And Monetization

The Internet has forever changed many industries, especially the music and print industry. Recording artists and record labels have had to totally reinvent themselves in order to survive in the modern world. Although the music industry was one of the first to feel the long term impacts of the Internet age, the print industry is not far behind. Magazines, newspapers, and other publications are losing revenue and facing stiff competition from blogs, microblogs, and other sources of free online content. If you are trying to craft a content strategy for your business that includes digital content monetization, how can you manage to make money even in this modern age?
Target a Niche Market
When it comes to any online business, finding a niche market that you are familiar with and from which you can attract customers is essential. A business that is aimed at too general a market will likely be lost amongst the mass of information that is available online. Therefore, your company needs a focused content strategy that appeals to one particular niche.
At all stages of content creation you need to keep your target market in mind. When writing blog posts, be sure to avoid technical jargon that your target market readers would not be familiar with. Prepare topics that will directly interest the readers that you are most likely to convert into customers through digital content monetization.
Premium Content
There is no a never-ending supply of information available to people around the globe by means of the Internet. If you wish to compete with all of that free content and achieve digital content monetization, your content strategy must include offering premium content.
That does not mean, however, that you should avoid using good, free content. One of the most successful monetization strategies used by today’s professionals is upselling from free to premium content. Well-prepared blogs and other free information sources can draw in readers who eventually become premium content customers.
One of the finest ways to market your premium content is to make it personalized. While your blog posts and other free content will likely remain generalized in the larger market, your premium content can be personalized to appeal to specific customers. While this is time consuming for you as the content provider it is also worth much more to the customer and therefore a valuable tool in digital content monetization.
Social Media and Content Sharing
Social media have earned a permanent place in the landscape of content strategy and digital content monetization. While some business owners fear that these resources will be used to share monetized content for free, the truth is that you can use social media as a powerful marketing tool.