For online presentation title is the most important article component. As this is what comes up in the Google search box when a visitor writes a keyword for seeking information.
Online articles depend on title for its online and offline presentation too. Therefore, make sure that your article titles have to be people friendly and search engine friendly both. Since it serves dual purpose for articles it should get double attention to compose it too.
Here are some important tips to follow as they will make a big difference in your selection of words and key words for the title.
1. Make sure your article title exactly describes the topic of the article, so the reader must find the information that he/she is looking forward to.
2. The easiest way to create good title is to use keywords enriched title. Title has to be search engine friendly for the crawlers.
3. The keyword should be in the first three to four words of the title, so spiders do not have to travel all the way down to get a keyword.
4. Writing for the web The title should be so intriguing that it may stop the reader and make him/her think about opening the article to read.
5. An expert writer creates perfect size titles. Titles that are long take long to be read by the visitors and time to decide reduces. Make sure title is not too short also, but almost medium size.
6. The title can easily occupy question that have the answers in the article. Words like How, Why and What is fine to add to the description of the title.
7. Paying extra attention to the title is worth the effort as it comes back to you in the form of more readership. If the title is crafted with good writing technique and additional keywords it describes the title, at its best.
8. The title of the online article must be written to arouse the curiosity of the reader, so he/she must stop and read the full article. Create an urgency or
suspense. Make it important or new information.
9. The Title should be crafted in easy and simple language to be understandable by everyone. Catchy phrases will add quality work to the title.
10. The use of Thesaurus, is a good idea for creating better title, as you are able to find better words in exchange of the very common words. Your job will be done faster and it will bring better results.
11. There are a few thing that you should avoid in your title and they are:
a. A title should not have any promotion
b. Do not mention your product in the article
c. Do not mention your website in the title
d. No periods at the end of the title.
Actually the secret key is to pay extra attention to the title and use all the tips for title writing techniques, so, you may get the best traffic to your articles.
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