Copywriting For Cashflow – The Pinnacle Of Great Salesmanship

Copywriting for cashflow really starts to work when you ascend to the highest level of salesmanship: selling experiences. Anyone who has been in sales at all knows that there are sales people who struggle because they can’t sell benefits or features, they can only sell based on price. If they can’t beat out their competitors on price, they don’t make the sale. The next level up from this is the ability to sell features, which doesn’t make a salesperson much better off than selling based on price.
Finally, a few salespeople excel to the level of being able to sell benefits, and these are the sales people that make good incomes. However, almost no sales people excel to the level of selling experiences, and that’s why only a few salespeople make big, big money….I’m talking seven figures here. So what’s the difference between selling benefits and selling experiences?
The Power of Creating Presence with Your Copywriting
Selling an experience is creating a picture of the lifestyle which your customer will enjoy as a result of the product or service which you’re promoting. However, you must create an experience which they can become immersed in and become present with. In other words, instead of saying:
“Imagine what it would be like to lie on a beach in Fiji while your business was making money for you…without you having to touch it…”
You actually create the experience using your words, like this:
“Imagine: you’re relaxing on a beach in Fiji with the crisp wind off of the Pacific Ocean gently caressing your skin…meanwhile, your automated business is dumping gobs of cash into your bank account.”
Now, do you notice a difference in the feelings which are awakened by the second example? The words create what’s called a synthetic experience for the reader. As you know, people are much more convinced by the things which experience than the things which you tell them.
When you sell an experience, you do more than just tell your customers about the experience which your product or service will create for them, you actually create the experience with your words. This is when selling becomes easy, because you’re no longer selling JUST the product. You’re selling everything that comes with it, making the offer irresistible.
How to Create Synthetic Experiences with Your Copywriting
Creating synthetic experiences with your copywriting isn’t all that hard to do. It’s accomplished through the application of the skill of presence, which uses verbs instead of adjectives, words which stimulate the reader’s visual, auditory, tactile and gustatory senses and other tools to get the reader’s imagination involved in helping you sell your offer.