Copywriting Tips – The Secret To Killer Bullet Points

When writing sales copy, many beginning copywriters drop the ball when it comes to bullet points. They forget the real reason for using them and ultimately they do not use them effectively. This article is going to reveal my personal secrets for writing killer bullet points that will practically sell your copy for you. Keep reading to find out what they are.
Okay, here’s my second biggest secret. I’m going to save the biggest one for last. Bullet points need to focus on benefits, NOT features. Let me explain why. The consumer is a strange animal. They don’t really care what bells and whistles a product has. All they care about is what that product is going to do for them. For example, let’s say you’re buying a brand new DVD player. You don’t really care about the speed at which it plays back or any of the other specifications. All you care about is that when you put that DVD into the slot, it plays back properly and clearly and you’re able to watch whatever movie or TV show that you’ve decided to watch. It’s the end result that you care about. The rest of it is meaningless.
Well, the same thing is true with writing copy for any kind of product online, from physical goods to digital products. If you’re selling a book on how to make money online, the prospect doesn’t care that it will teach him the most effective methods for AdWords advertising. What he cares about is that by using these methods he’s going to make money. It’s the bottom line. That is all that matters. If you keep this in mind, you’ll write much better bullet points.
But the number one secret to writing killer bullet points is something that most beginning writers don’t realize, but if you take a look at the best bullet points out there, you’ll find that they all have one thing in common. They are ALL written in headline style. In other words, the wording that’s used is very similar to how you would word a headline. For example, the headline “Discover How A Truck Driver Earned $12,872 In His First Month” is very similar in style to the bullet point “Discover 3 AdWords Secrets That Can Earn You $12,872 In Your First Month.” See the similarity? The headline doesn’t focus on one part of the product whereas the bullet point does, but they are both written in the same style.
These are the secrets to killer bullet points. Use them and you’ll increase the effectiveness of YOUR bullet points immensely.
To YOUR Success