How To Make Your Website Copy Sound Personal

When writing copy for the web, you have two things to consider: Do you want to write for the search engines, or do you want to write for people. My choice is clear: write for people.
Even though keyword density and SEO are major subjects online, the bottom line is people will order from you – not the search engines, so you need to keep this in mind. If you feel that you are writing for people and not the search engines, and feel that your website copy is to blame for the lack of sales, then this article will assist you with that.
Inside of this article, you will learn website copywriting tips you can use to write powerful copy, and increase your sales and profits because of it.
Even though you’re online, it’s still one person that is reading your copy. So you should still write one-to-one on a personal level. Don’t get me wrong SEO is important too, but you should know that it’s not SEO that gets you sales – it’s people, so it’s important that you optimize your website for people also.
One great way to do this is to write the way people speak. Take your sales letter and look at it carefully. Do it really sound like you’re talking one-to-one with someone across from you. If it sounds like it’s being read to thousands of people, then you’re not connecting with anyone on a personal level.
You want to write the way people speak because people subconsciously like people who speak like them. You can use this bit of psychology to your advantage by writing web copy that connects with people in your target market. If you’ve done your market research correctly, you can mention the troubles and pains of your target market to further reach out and “touch” your prospect on their sweet spot.
By resonating with people on a personal level, you will gain a receptive ear and will further increase the possibility of closing a sale. After you’ve connected with your prospects on a personal level, you will want to add a strong call to action to your message.
You don’t want your prospects to have the opportunity to think about your offer all day, so you will want to add “trigger” words and phrases that will help to close the sale now. You can use phrases such as “click here to buy now” or “don’t wait, order now!” or “buy here for only $19” and etc.
If you don’t tell your prospects to order, then they simply won’t. I know it may seem obvious to a prospect that you are selling a product that they should buy, but believe it or not, you need to tell them to order so they can do so. Your prospects are too busy to figure this out on there own, and if you leave it up to them, then they will more than likely do nothing.
Keep these tips in mind when writing the copy for your website. Continue to write for people and not search engines and introduce some action for your reader. This is the best thing that you can do for your website. Good luck.