Copywriting Productivity – Get More Done, Make Money

If you’re a freelance copywriter, your income depends on your productivity. Over the past few years, David Allen’s “getting things done” strategy has become highly popular, and I commend it to you. But whether you follow that methodology or not, here are three tips which will help you to get more done, and make more money.
I’ve been a copywriter for some 30 years, and I’ve found that when I’m paying attention to productivity strategies I get much more done, and my income goes up.
Here are some tips to help you to increase your productivity and make more money from your copywriting.
1. Your Values Provide Motivational Fuel for Your Life
What are your values? If you’ve never thought about your values, take the time to think about them for a moment.
Common values include: freedom, compassion, kindness, generosity, responsibility, and self-awareness. There’s no right or wrong involved with your values. They are what they are.
Make a list of three of your values. For example, my own values include industry, kindness, and patience. I may not always live up to those values, but I try to.
So how do your values help you to become a more productive copywriter? My values help me to be industrious so that I don’t waste time, and I aim to be gentle both with myself and with others. Having patience as a value is very useful too, because I don’t get upset if my first drafts are less than perfect.
2. First Come, First Done: Your Clients Come First Each Day
You’ll get more done and you’ll make more money if you put your clients first each day. TThis means that you do your clients’ work before you do anything else.
If you’re not yet a full-time copywriter, you’ll do your clients’ work before you leave to go to your day job. If you’re working at copywriting full-time, you do your clients work immediately you turn on your computer in the morning, and you focus on that first.
3. Base Your Marketing on Your Values and Get It Done
Many copywriters dislike and avoid marketing chores because they don’t see the results immediately. Marketing usually takes time to become effective, especially if you’re a new copywriter and you’re starting from zero. This lack of immediate gratification convinces some writers that marketing is a distasteful chore.
There’s a simple way around this. Base your marketing on your values. Since your marketing must get done, when you base it on your values and connect it to what’s most important to you in your life, you’ll be much more motivated to do it.
For example, my values of industry, kindness, and patience help me to be a more effective marketer, both for myself, and for my clients.
So there you have three tips which will help you to become a more productive copywriter. Apply them, and they’ll increase your profits.