Anyone can write a product testimonial for Amazon.com as long as they are registered as customers. The thing is, you don’t even have to buy a product from Amazon to write a review It really does not matter whether the product you desire to review was given as a gift, borrowed from a neighbor or bought a local store.
A review for a product line from Neville’s Artisan Coffee, for instance, can be written by anybody who has tasted it. But since Neville’s New York, New York Coffee varieties are sold exclusively at Amazon.com, for instance, you would have to get it online to be able to write about its taste, scent, texture, and all the other qualities that outstanding coffee has and are found in Neville’s coffees.
Spotlight Reviews and Customer Reviews
Customer evaluations are displayed from the most recent to the oldest written; this is the default display. There also appears “spotlight reviews” at the customer evaluates section’s beginning. You can sort out evaluations using various standards.
A spotlight evaluation is based on its level of helpfulness to consumers by the reviewers themselves. These evaluations are put on the Amazon.com site’s surface to obtain the information more quickly. Together with regular client reviews, Spotlight Reviews are determined for most Amazon.com products on daily.
You can find a link right after the first one or two client reviews on the Amazon.com site’s product detail page which reads “see all 50 client reviews.” This takes you to an entirely new page where you can sort out reviews by their tags such as “most recent first” or “most helpfull.” You can also view all customer reviews with their respective star ratings.
Tips on How a Good Customer Review is Written
When writing an evaluation for a product like Neville’s New York, New York Coffee, for instance, do it in a warm, friendly tone; writing your evaluation exactly as how you would express it verbally can spell the difference between interesting and dull. Begin by describing how you heard about the product and what encouraged you to finally purchase it.
Be as honest as possible in saying the product’s pros and cons but remember to use words which are not offensive when describing the product’s negative aspects. This is not sugar coating the real condition of the product but just being polite. Your evaluation will be helpful to other customers when they decided to acquire the same product that you did.
You aren’t going to get paid for this evaluation so altruism being your only motive, be polite with your words; you may not have been pleased with the product but that does not give you the right to insult or humiliate the maker, distributor or seller.
Your Reviews Have No Expiry Dates
Customer reviews are on the Amazon.com for an indefinite duration of time since there are no expiration dates on these. If you write an evaluation of a Neville’s Artisan Coffee variety like its New York, New York Coffee, for instance, it’s bound to still be there even if Neville’s has already put out a new coffee product.
You have to read the guidelines on review submissions to Amazon, though, to understand what can or cannot be written such as expletives, how to compose testimonials] that will be read by a wide audience, etc. You can see the page “Community Guidelines Help” of Amazon.com for more details.
You can just click on the “Contact Us” button that shows up on the Amazon site’s “Help” page if you have any inquiries or need clarification of issues regarding customer reviews; this will inform you on how you can contact Amazon.com customer service either through email or phone.
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