5 Tricks For Writing Engaging Content

Since Google loves original content, and lots of it, no matter what else a webmaster may attempt to do to increase search engine ranking, nothing makes as much of an impact as large amount of useful content. Google values sites with large amounts of content – it makes sense because sites with very little content are usually spam-like sites that really offer nothing to its readers.
Google loves knowledge enhancing information – this is what Google wants to be known for – not for making spammers rich. So if you care about your site’s rank, you’re going to have to come to terms with the fact that you’ve got to provide some knowledgeable and engaging material. Here’s some tips to get you started in the right direction:
1. Engage your readers by writing articles that contain fresh language and has some element of surprise. Readers need to encounter something unexpected. To accomplish this, you’ll need to make a habit of using specific details. Who cares if something happened to somebody one day? That’s just too vague. They want to know whether or not it’s true that the new auto responder program that you’re promoting is really so easy a cave man can use it? Readers need to know exactly how a product or service will benefit them. Create some vivid scenarios that relates to your target audience. Tell them why it will help them and why they need it. Don’t assume they’ll figure it out.
2. Write short articles that are no longer than 500-600 words. If you can’t contain your thoughts within that frame, it’s very likely that you’re either rambling aimlessly just to fill space, which is an absolute no-no, or you’re trying to say too much in one article. Break it up into two smaller articles. By doing this you increase the likelihood that both articles will get read from beginning to end and if you’re into article marketing, you’ve also doubled your chances of gaining more exposure. It’s about strategy, not length.
3. Avoid blatant sales pitches. Even if that is your goal, your efforts must be imperceptible. People want to know what’s in it for them – they already know what’s in it for you: their $$$! People must be properly primed before sending them to your affiliate sale page, because without the proper orientation to a product, they’ll most likely be overwhelmed with all the hype and may never learn about the one thing the product could actually do for them. They will immediately begin to feel like they’ve been set up to be spammed and scammed. It won’t matter to them that they’ve just passed on a product that could’ve legitimately helped them achieve their goals.
4. Avoid the Alienation Effect. Don’t ever write things that could potentially offend any potential customer. Don’t belittle your readers by using biased sexist or classist language that makes the reader feel like they are idiots because they don’t know what you know or didn’t have the advantages you had. If you’re really trying to help people with your content, which should always be your purpose for writing, even if you are trying to sell something, should be able to help others by offering them information and/or products and services that they can use. Don’t make them regret clicking onto your site. They may never return. Treat your readers with the utmost respect. After all if it wasn’t for them, what good would your site be?
5. No matter what you do – don’t try to substitute an affiliate link for useful information. Instead embed links as a way of providing supplemental material. If a reader wants to know more, let them exercise their own free will. If the information you’ve already provided is engaging enough, they’ll naturally want to know more. There’s no substitute for that!
This is by no means an exhausted list of things you can do to to engage your readers. Use your best judgement to determine how you will satisfy our natural human tendency to be curious. Give your readers a reason to read on.