Are Long Articles More Effective Compare To Short Ones

If you’ve been reading articles about article marketing for quite some time, I am sure you’ve read articles, blog posts, and ebooks that say short articles are the best for your campaign. Well, this is because they’re much faster to write making it easier for you to easily boost the number of articles that you write per day. They’re also preferred by online users who are always in a hurry when doing research. However, due to the latest change in Google’s algorithms, it’s now proven that 600-1,100 word articles are preferred compared to 250 word-articles.
Longer articles are expected to contain more information thus making them more valuable to the eyes of online users. Writing this type of articles will actually work to your advantage. Although they’ll definitely require more research and writing time, they’ll help you showcase your expertise more effectively. As you know, the more information you provide to your readers, the better your chances of convincing them that you’re really an authority in your niche.
What can you do to easily write longer articles?
Aside from including more related information, you can take this as an opportunity to impress your readers even more. If you’re discussing difficult topics or those complicated ones, go ahead and offer more examples and offer more in-depth explanation. You can also tell your readers some personal stories and experiences that are related to the topics that you’re discussing. If you’re giving out tips or step-by-step guide, feel free to expound each tip or step a bit more to ensure that your readers can easily follow. However, avoid using too many fillers just to meet the required minimum word count. As online users are smarter than ever, they’ll easily know if you’re just trying to stretch your articles. This will not do you and your article marketing campaign any good.
Online users have this notion that longer articles are boring. Well, this shouldn’t be the case all the time. You can make yours interesting and readable by making them scannable and easy on the eyes. Ensure that each of your paragraphs is relatively short. As much as possible, you would want to limit the number of your sentences to 3-7 per paragraph. Also, use subheadings that will tell your readers what your succeeding paragraph is all about. Making sure that your articles flow smoothly or that they’re coherent will also help.
After writing longer articles, make sure that you proofread them before you post them on your blog, website, or on article marketing sites. As long as they’re interesting to read and as long as they’re packed with useful, amazing information, you can be assured that they’ll bring magic to your article marketing campaign. They’ll definitely help you in easily showcasing your expertise in your niche and will help you in quickly earning the trust of your prospects. That’s exactly what you would like to happen, right?