What Makes A Good SEO Ghostwriter

There are a lot of writers out in cyberspace and each one of them can probably write a 400-word article on any subject. If you, the webmaster, are looking for quality content to improve your search ranking, then by what criteria do you judge the work of your SEO ghostwriter?
First of all, the writer must speak fluent English. This is a given, right? Not necessarily. Because of the increase in outsourcing, a lot of writers are being hired from outside the United States for regular work. Some of them do not speak fluent English. Even the ones that do speak fluent English may be at a natural disadvantage when compared to a U.S.-based writer. After all, how can an SEO ghostwriter appreciate the local market or provide contemporary viewpoint for the average American reader if he or she lives overseas?
Second, the writer must be experienced. This doesn’t necessarily mean that the writer must have personal experience in a given industry (though it always helps). However, the SEO ghostwriter must have experience in researching subject matter and creating original and readable content. Unfortunately, with the proliferation of cheap online writing, the quality of writing has dwindled. It is not uncommon to find websites made of nothing but gibberish or very vague writing that has little do with the subject.
This writing is not going to sell a product or a service. It goes back to the old rules of sales-how can a salesperson possibly sell a product if he/she knows nothing about it? This is the problem you encounter when you hire “cheap labor” online.
Here is another vexing question: how can you tell if an SEO ghostwriter is qualified to write for your company? Writers may very well present themselves as professional but in actuality, may plagiarize content. There is one easy way to protect yourself from unscrupulous ghostwriters: contact an SEO firm. The professional SEO firm can provide a guarantee of excellent writing quality. An SEO firm can also make revisions as needed.
An individual SEO ghostwriter doesn’t have much responsibility to a client. Ghostwriters from a firm though make a commitment to their firm that they will put forth their best effort to satisfy the client. Last but not least, an SEO firm can also perform Search Engine Optimization in addition to writing and submitting articles. For more information, look for an SEO company and ask for a package deal.