3 Winning Ways A Health And Wellness Copywriter Can Help Your Business

No doubt about it – the health and wellness industry is booming these days. A solid copywriter can produce the remedy for a healthier business and a robust bottom line.
In these times that try the soul, you may be at an impasse about how to move forward in your business. Do you attempt an aggressive marketing plan? Do you re-visit your existing customer base to mine it for more business?
A copywriter can lead the way to more leads and sales in the following three winning ways:
1. A copywriter knows how to zone in on your target audience. She knows what the health and wellness buyer needs to hear and she crafts the content accordingly. She’s fueled by market research and her passion for the industry shows through in her writing. She knows how to get to the heart of your story and she knows how to push your readers’ emotional hot buttons with enriched keywords and phrases.
2. A copywriter can help you tap into the power of social media. Writing a healthy profile for social media sites is the natural way to establish you as an expert in the health and wellness field. Spending time crafting a winning profile may not be the best use of your precious time. The strategic use of high traffic key words will make a world of difference in your social media success. A commanding presence in social media will position you to lead the charge in your field.
3. A copywriter can inject new ideas into your business which can bring growth and abundance. Within the very nature of a copywriter is a creative edge that is always buzzing with new ideas. Sometimes, you’re so close to your own business that ideas are stifled. A fresh perspective can infuse your health and wellness business with new vitality. A health and wellness copywriter knows the right questions to ask so new selling points are discovered. She knows how to reach the minds and emotions of your prospective clients.
Today service businesses need a lot more than a print brochure and a handful of business cards. Hiring a health and wellness copywriter can bring a healthy balance of compelling copy and cutting-edge marketing strategies in addition to a renewed mindset of how abundance can be a permanent part of your business.
Michelle’s writing experience spans more than 25 years and includes the following: Website content, event flyers, e-books, film synopsis, proposals, direct sales letters, e-newsletters and brochures.
I was inspired to pursue copywriting because I want to help businesses give their best impression to the world. As an organizational guru in both work and home spaces, I can organize project material and keep the work flow at a consistent pace. My interest in personal development keeps me motivated and inspired.