How To Shape Up The Copy Writing In Your 8.5×5.5 Catalogs

When you’re using a compact size such as 8.5×5.5 catalogs it’s a fact that every single word needs to pull its weight. There’s simply no space to be wasted. However, you can turn an apparent negative into a positive if you follow these easy tips for copy writing success.
Be Persuasive
There’s definitely an art to persuasive writing, especially if it’s going to seem natural and unforced. You’ll need to adjust the tone and approach of your copy writing to match the products and the sector in which you’re operating. However, a rule of thumb that can be applied to all effective writing is to think about things from the customer’s point of view. Rather than selling to the customer, imagine why a customer would want to buy the product. By looking at things from the customer’s angle, you’ll naturally concentrate more on benefits than features, and the copy in your 8.5×5 catalogs will flow more persuasively.
Be Believable
Don’t make claims you can’t substantiate. If you’re saying that your product will enable you to do something in 30 seconds, you need to be very sure this is achievable. Overinflated claims are the quickest to lose credibility, and customers have a knack of sniffing them out. If you can, back up your statements with evidence such as test or survey results.
Be Accurate
Wrong information is infinitely more of a hassle than no information so make sure you’re always absolutely accurate when giving facts, measurements and other details. Part of your proofreading remit will be to check that all product specifications are accurate, and that the correct copy is linked to its corresponding product photograph. Ensure you are consistent in the way you give measurements throughout your8.5×5.5 catalogs.
Be Simple
With 8.5×5.5 catalogs space is at a premium so don’t get carried away with lengthy descriptions and flights of fancy. Yes, you can use tightly written descriptive phrases, but resist the urge to over embellish these with adjectives and adverbs. At best you’ll waste space because your customer can’t be bothered to read your flowery copy. At worst you’ll annoy your customer to the extent that no order is placed.
Be Complete
However, whilst simplicity should always be your watch word, you should at the same time ensure you include sufficient information for your customer to make a purchasing decision. Essential details must be covered, in order to differentiate the product from similar ones that you and your competitors are selling. Don’t leave the customer in the awkward position of asking himself “I wonder if this product can do this thing” or “Is this product covered by a guarantee”. These are important details and must be addressed in the copy.