Five Reasons To Hire A Freelance Copywriter

Many companies and individuals aren’t quite sure why someone like me is looking to help them out by writing copy. “I can write it myself,” they think. “I know my business better than an outsider could,” they think. “My in-house team does just fine,” they think.
Maybe they’re right.
But consider my thoughts about these three thoughts (and a few more), and see what YOU think:
Writing Your Copy Yourself Hamstrings Your Marketing Efforts! That’s not to say that you, as a business owner, an entrepreneur, a communications manager, are doing a poor job writing brochure copy or website content. Your writing may be top-notch, and it may be doing very well… so far. But consider this: what else could you be doing to improve your business and make it grow if you didn’t have to spend your time writing copy? And how much better could your marketing messages be if an expert were focusing on them exclusively? How much faster could it get done? How many more communications could you send out? How much more effective could it be? By hiring a freelance copywriter, you will find out.
You May Know Your Business Better Than Anyone, But Can You Effectively Communicate That? A freelance copywriter’s job is to come in and learn the ins and outs of your business for just that purpose. You’ll be amazed how quickly a talented writer will “get it” and be able turn that understanding into clear and concise messages that speak to the heart of your target audience. And YOU are the source of that fantastic result, because it will be YOUR passion and knowledge and experience coming through every word that copywriter writes. You’re losing nothing, and gaining everything.
Your In-house Team of Writers are a Dilbert Cartoon Waiting to Happen. Believe me, I mean no disrespect in saying that, but it’s simply the fact of the matter in many cases. Full-time corporate marketing teams are often involved in promoting the same products and services for months or even years at a time. After a while, is it any wonder the messages start to feel a little stale? A freelance copywriter can come in with a fresh view and a bright outlook that might not only improve the current project, but turn your in-house team around for projects in the future!
A Freelance Copywriter NEEDS Every Job to be Perfect! Consider the economic predicament this writer finds himself in: he’s spent time, effort and money to locate a client (you); then he’s spent MORE time and effort learning your business, poring over the marketing messages you’re currently using, researching your target audience and the climate of the industry; finally, he’s submitted a product for your review. If you don’t absolutely love the results, all that investment has been made for the sake of one fee. If you don’t absolutely love this writer’s work, you’re not going to call him for your next job, you’re not going to recommend him to your friends and colleagues, and you’re not going to provide him a glowing testimonial to include in his own future marketing efforts. Which is why this writer absolutely HAS TO do a spectacular job for you EVERY SINGLE TIME. Try and find a staff writer who feels THAT level of urgency and enthusiasm every time he works.
You’re Only Paying For the Finished Product – Not the medical insurance, not the sick time, not the overtime, not the water cooler time, not the goof-off time, not the personal calls time, not the “I need you to tell me what my priority is right now” time… You get the picture. Results. Pure and simple.
No matter how you look at it, hiring a freelance copywriter means high quality work at a price that doesn’t come close to offsetting the value you realize. And THAT is the best reason of all.